Summary
We’re speaking to a great character on this week’s show. Ben Wyhatt tells us his crazy story of leaving the UK and pitching up to Australia on a whim. After working as a personal trainer he branched out into nutritional supplements, but he didn’t stop there. One day he thought to himself, ‘what if I took the best bits from these and gave them to dogs?’, and then thought ‘what if I built up a brand that was fronted up by my own dog?’. We tell his inspirational story and we also get some great insights into how he was able to balance an ambitious side hustle with a full-time job and family life.

See some of Ben’s top tips below:
** The more you can jump out of your comfort zone, the better! Listen to how Ben has done that in his life.
** Use your commute to learn. This could be two hours of the day to develop yourself. Read a book or listen to a podcast.
** Make sure you have a proper night’s sleep. It is still possible to work long hours and have a side hustle, but be sure you give yourself a rest.
** See a side hustle as a part-time job. To really get something going you should be doing 10 - 15 hours a week.
** If you’re pitching a product to a retailer you’ve got to think about margins as a priority. Don’t just assume that a “good product” will be enough.
In this episode of Business Brain Food you will learn:
** Effective goal setting and evaluation
** How to set a viable action plan for your life
** How Ben used a dog as a frontman for his company
** How Ben translated human holistic health into dog treats
** How to build a disruptive brand
** How much time you should dedicate to a side hustle
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Buy Ben/Dobby’s dog treats at http://www.doggylicious.com.au

** Find Ben’s podcast on itunes. Search for “Retail Ready”

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Ben’s story is a great reminder of what can happen when you get out of your comfort zone and just do it. Look at where he ended up!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
Recruiting salespeople is one of the biggest challenges that a business owner can face, and to make matters worse, most of what we thought we knew about recruitment has been disproven as myth! Luckily we have someone on the show who can debunk the whole process and give you all the tools you need to hire the right salespeople. James Michael is CEO of Justified Talent; a specialist recruitment for salespeople. James’ background in behavioural psychology and in the military gives him the edge over a lot of other recruiters. He definitely does things differently.

See some of James’ top tips below:
** Know the difference between a good candidate and a good storyteller. You’ve got to look beyond the facade in an interview.
** You must have a tight sales & marketing process before you go out and hire somebody. You can’t simply expect a salesperson to deliver great results if your own business doesn’t really know what it is selling.
** Instead of getting your sales candidate to waffle on about themselves, why not watch them actually trying to make a sale? This is the best possible proof you could have.
** Don’t get hung up on “active” or “passive” candidates. One is not better than the other.
** If you’re reaching out to candidates on Linkedin, use a video. The open rates are far better than if you just send a standard written message.
In this episode of Business Brain Food you will learn:
** How to find salespeople a different way
** How to avoid subconscious bias when you’re recruiting
** Where lead generation fits into the process
** How to advertise your job for free
** How to write the right ad
** Should you hire an optimist or a pessimist?
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Go to James’ company website here: http://www.justifiedtalent.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Forget all the brainwashing you’ve had about the recruitment process. James’ methods show that times have really changed.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
On-demand media has never been more popular… it’s time to get onboard. Drew Blackman tells us all you need to know about how to start a podcast and just how much they can do for your business. Drew is a particularly good man to speak to on this, given that it was this very podcast that inspired him to do a podcast in the first place!

See some of Drew’s top tips below:
** Consider all the ego marketing you might be doing. What are you sponsoring and does it give you the ROI that a podcast would?
** When you meet customers who have heard you on a podcast they feel like they already know you.
** Think of presenting a podcast as like a first date. Let the guest talk about themselves and feel comfortable.
** A podcast doesn’t have to just be audio content. You can repurpose a podcast into articles and books.
In this episode of Business Brain Food you will learn:
** Can anyone really do a podcast?
** The equipment you need for a podcast
** How much time it takes to produce a podcast
** How to use Libsyn to distribute your podcast
** How to plan and script a podcast
** Headliner app explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Check out Drew’s podcast here: http://www.krgsdoors.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
If Drew can do it then you can do it. It’s time to get with the program!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell

Summary
So many people don’t want to think about tax until it’s too late, but once you’ve listened to Brian Goodridge you’ll be positively inspired to do something about your tax situation! Brian is a different kind of accountant. He’s great at explaining the various different angles you can exploit to make yourself tax efficient and profitable in the long term.

See some of Brian’s top tips below:
** Don’t get too hung up on avoiding tax. You can cost yourself money in the process.
** Tax planning is much more than just something you do in April and May. You should work it into your whole year.
** Beware of using savings indefinitely. Be honest with yourself with when you want to use the money.
** Don’t think about tax as a one-year thing. So many people do everything they can to save tax in year one, but they end up paying more in year two as a result.
** Do you really have a ‘tax problem’ or do you have a ‘cashflow problem’? Don’t blame it all on the tax!
In this episode of Business Brain Food you will learn:
** The difference between tax minimisation and tax avoidance
** How to manage your accountant properly
** The right length for your goals
** How to manage your super balance
** Tax-efficient investments
** Instant asset write-offs explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Brian is offering a free 15-minute strategy session exclusively to BBF listeners. Contact him through his website: https://goodridgeadvisory.com.au/

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
DON’T LEAVE YOUR TAX PLANNING TO THE LAST MINUTE!!! People like Brian can help you get on top of your tax the whole year round.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
One of our favourite guests returns for a truly inspirational conversation. Steve Brossman is a serious high achiever… what hasn’t this man done? When a terrible accident put an end to his career as a professional sprinter, he dug deep to become a serial entrepreneur and eminent media figure. He’s had three hugely successful multi-national businesses and found fame when he hosted and produced his own show on Channel 9. If this man says you can succeed in a recession, then you can succeed in a recession!

See some of Steve’s top tips below:
** Steve learnt his best lessons during recessions and managed to grow businesses through all of them.
** Write down your champions list, i.e. all the good things you can remember doing and how you did them.
** Set momentum goals. The wining feeling you get when you hit goals makes you more likely to hit the next one.
** When you set your goals, picture yourself at the top of the mountain rather than the bottom. Then divide the rest of the mountain into small attainable goals.
** Put yourself out there! The natural reaction at a time like this is to reduce marketing activity, but you should do the opposite.
In this episode of Business Brain Food you will learn:
** How to increase your momentum
** How to set goals properly
** What kind of opportunities to look for in a recession
** How to conquer your business anxiety
** How to discover your “you”
** How to make endorphins work for you
Resources mentioned in this episode: https://bit.ly/ExceedGift 
** Talk to the team at MaxMyProfit to help you build the business you imagined: https://maxmyprofit.com.au/contact.html

** Check out Steve’s website here: http://www.stevebrossman.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with this takeaway from Steve: “Personality and passion produces profit, NOT perfection”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
In a BBF-special, our main man Ben shares his 6-part plan for repurposing content to keep your customers engaged with the minimum of fuss. Ben is an entrepreneur just like you, so he can deliver these pearls of wisdom in a simple form that you can easily copy for yourself. No technical jargon here! Just straightforward, tried-and-tested methods that you’ll be able to use immediately.

See some of Ben’s top tips below:
** The more content you create, the more engagement you are likely to get
** Don’t be afraid to share personal info in a business context. Humanising what you do is a great way of engaging an audience.
** When you have content that didn’t quite work, don’t despair and throw it in the bin forever. Revisiting the content in the future and revamping it is likely to take less time than starting afresh, but it could be just as effective.
** Top tens are your friends! Listing the top ten of anything it is a great excuse to create a blog post but without having to write very much beyond an opening paragraph.
** Think seriously about the wording of your headlines. Avoid using a phrase that people only understand AFTER they have consumed the content. Your target audience should dictate which key words you use in the headline.
In this episode of Business Brain Food you will learn:
** How to create content on a regular basis
** How to repurpose existing content
** The benefits of using the apps If This Then That, Zapier and Repurpose.io
** How to use excerpts
** How to convert video into an audio podcast
** How to make a simple timeline set your content strategy on its own
** How to “curate” rather than “create”
Resources mentioned in this episode:
** Talk to the team at MaxMyProfit to help you build the business you imagined: https://maxmyprofit.com.au/contact.html

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

TITLE
BBF249 Some ideas and Coronavirus Stimulus explained
Summary
In this special edition of BBF, our leader Ben Fewtrell outlines the potential opportunities for small business in these chaotic times. He calls it “Business as unusual”. Nobody has said that you can’t work, so if you have been frozen by this crisis it’s time to listen up and start doing some business!

See some of Ben’s top tips below:
** You haven’t lost your brain - you can still innovate.
** You are allowed to go to work so if you still want to, go for it!
** Look at how the collision repair industry has adapted. They’re making hand sanitiser and using their spray paint to paint coffins.
** Make sure you adapt your cashflow forecasting to take in the government help that is currently available.
** Some of the money available from the government isn’t simply “free money” and may end up costing you more if you don’t actually need it. Make sure you seek financial advice before you make big decisions.
** Although there is plenty of money available to borrow at the moment, make sure you don’t borrow just to delay the inevitable. Be sure that what you’re borrowing is going to empower your business to succeed.
In this episode of Business Brain Food you will learn:
** The stimulus packages available
** The importance of a customer database
** How to deal with the anxiety of low cashflow
** Are you entitled to tax relief from your usual PAYG activity?
** When the relief money will actually hit your account
** How JobKeeper can allow you to keep your employees
** What help is out there for sole traders
Resources mentioned in this episode:
** Get a free cashflow forecast tool from Max My Profit. Go to our contact page and send us a message saying that Ben sent you! https://maxmyprofit.com.au/contact.html

** All fact sheets for government crisis funding can be found here: https://treasury.gov.au/

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Remember: it’s up to you whether you are completely disempowered because of uncertainty. Look as hard as you can for opportunity!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Isn’t it nice when someone has a big idea and backs themself to make it happen? Kelly Lavery tells Ben her truly inspirational story - a story that took her to the financial brink but out the other side as a famous inventor and successful businesswoman. Her invention, the Strucket, is now on sale at some massive retailers and you may have even seen it featured on TV.

See some of Kelly’s top tips below:
** A failed business can set you up to succeed with the next one. Failing once really worked for Kelly.
** Make sure you know exactly how much money you can afford to lose when you’re starting your business. Plan your worst-case financials in advance and stick to them.
** If you are developing something that nobody has done before, be prepared to spend a huge amount on marketing. You will need to do a lot to educate your market.
** Think seriously about getting a business partner if you don’t have one. It was this one decision that made Kelly’s business.
In this episode of Business Brain Food you will learn:
** How to get your invention to market
** How a prototype can become a viable product
** The true cost of producing a new invention
** How it’s possible for a mother to raise kids and be a successful entrepreneur
** The value of partnership in business
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** See the Strucket in action: http://www.strucket.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great quote from Kelly: “Every problem has a solution, but sometimes our emotions make that solution a little bit hazy.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

This week we have an enlightening chat about freelancing and company branding with and absolute authority on the matter, Alexandra Watkins. As CEO of her own creative agency, Alexandra has worked with some very impressive clients such as Google, Amazon and Dunkin’ Donuts. She has also written the brilliantly titled Amazon-besteller, “Hello, my name is awesome!”

See some of Alexandra’s top tips below:
** Be proactive. Don’t be afraid to find people on Linkedin who work for companies you like and offer up your services.
** Consider using virtual teams with employees based around the world. You can cut your overheads significantly
** Think seriously about your brand name. No other investment in your business will be used as much as your name
** Think about joining professional groups where you could meet potential future clients
** When naming your business, use a name that will mean something to your customers, not just you.
In this episode of Business Brain Food you will learn:
** How Alexandra has remained relevant for 15 years
** How to name your business
** The pros and cons of freelancing
** The dangers of too much automation
** How to make virtual teams work for your business
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Alexandra’s agency website: http://www.eatmywords.com

** Find Alexandra on Linkedin here: https://www.linkedin.com/in/alexandrawatkins/

** Buy Alexandra’s book on Amazon with this link

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with Alexandra’s favourite quote: “To fail once is a lesson, twice is stupidity”.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

This week we get some great marketing takeaways from someone who’s really been there and done it. Cham Tang is the head of marketing and co-founder of Authentic Education; a BRW Fast100-company no less. He is also a great friend of MaxMyProfit - we’ve done a lot of work with him in the past and we know just how good he is. Can you believe that Cham has spent over two million AUD of his own money on marketing? This is the kind of guy you want to be giving you marketing advice!

See some of Trent’s top tips below:
** Most marketing skills can be taught. Don’t assume you can’t do it.
** It’s okay for people not to like you sometimes. One negative shouldn’t skew your instinctive way of doing things.
** Beware of developing negative belief systems. Often the most negative beliefs become subconscious and very difficult to shift.
** People are generally more happy with the progress during the journey than they are with the outcome of the journey. This means that getting out of your comfort zone to learn something new can be more enjoyable than you think.
** Think of your perfect customer/client avatar. Zone in on that instead of watering down your offering to please too many people.
** Just because ‘no one else is doing it’ doesn’t make it a good business idea.
In this episode of Business Brain Food you will learn:
** The work of Authentic Education
** How to transition from back office to becoming a front man
** How to develop winning beliefs
** The myth of the passive-income goal
** The cost of acquiring a new client V appealing to existing ones
** The three Ps explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Cham will be hosting a series of events across Australia in the new year. Go to http://www.authentic.com.au for more info

** Go here an exclusive offer for BBF listeners: Cham’s webinar of the 7 Best Marketing Strategies for Small Business

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great quote from Henry Ford that Cham shared with us during the show. “Nothing is terribly difficult if you break it into small pieces.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500