This week we speak to someone whose company is number one in BRW’s list of the 50 best places to work. Tristan White really knows how to build a winning culture in his business.

He is the founder and CEO of Physio Co and tells us the story of how he has managed to keep his 100+ employees happy for so long.

See some of Tristan’s top tips below:

**  Don’t be afraid to change direction. If you reach the summit of something and in the end it doesn’t feel right, do something else.

**  There’s nothing good about comfortable. If you play too safe your career will go stale.

**  Make sure your employees have core values in common. Not too many, but something between 3 and 5 core values is about right.

**  To find the right employee, meet them in different circumstances. What are they like in an interview compared to what they are like over dinner?

**  Always have a "north star” to follow. In Tristan’s case it was a 10-year target of consultations.

**  Don’t give people too many chances. It’s hard to get rid of people who aren’t performing but for the sake of the rest of your team, it has to be done.

In this episode of Business Brain Food you will learn:

**  How Tristan learnt from the culture of team-building in sports

**  How Tristan built a culture that made him listed in the top 50 organisations

**  Top grading recruitment explained

**  The importance of core values

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to Tristan’s website to download a free chapter of his book and check out his podcast: http://www.tristanwhite.com.au

**  As recommended by Tristan, Born To Lead by Brene Brown can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Tristan is absolutely right: we spend so much of our lives at work so it needs to be fun and fulfilling. In the long run it is better for your company to focus on creating a happy culture than it is to work your employees to the bone in pursuit of short-term gains.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Dean Evans tells us how he managed to turn a successful career as a soccer player for Perth Glory into a successful business career afterwards. Nowadays Dean runs Western Australia’s leading soccer coaching centre, which is inspiring youth and adult players of all standards. In only two years of operation, their elite youth coaching program has been good enough to attract the attention of EPL big boys Aston Villa who are taking on their hot young talent.

See some of Dean’s top tips below:

**  If you’re surrounded by entrepreneurs, make use of it and do it yourself.

**  Don’t fill your life with naysayers. Their negative energy will rub off on you.

**  It took Dean a year of planning before setting up his business. There is something to be said for being patient and making sure you’re geared-up for success.

**  Localise your social media targeting. Facebook ads is great for this.

In this episode of Business Brain Food you will learn:

**  How to succeed with self funding

**  What business can learn from sport

**  How to manage social media successfully

**  The power of a mentor

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to Dean’s website: http://www.footballcentre.com.au

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

If you’re in doubt about whether to follow your dream to become an entrepreneur, have a listen to this from Dean: “Take the risk, but if you believe in what you do you’ll go a long way with it.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Todd Palmer wouldn’t be where he is today without the help of others, so he has made it his business to help people. He tells the inspirational story of how a business coach single-handedly saved his business and spurred him on to save other people’s. Todd is now a leading business coach, supporting individuals and organisations to achieve corporate growth and manage their talent. Any business owner can learn something from Todd.

See some of Todd’s top tips below:

**  Most successful entrepreneurs didn’t go to university. If you didn’t succeed academically, don’t worry!

**  Learn your numbers. If you’re running a business you need a base-level of understanding of business finance.

**  There is a difference between compiling your numbers and understanding your numbers. Don’t be intimidated with the difficulty of compiling.

**  Get a business coach! Just listen to how one coach turned around Todd’s business completely.

**  Employers sometimes find it as difficult to quit as bosses find it to fire. Do what you can to set up a working relationship with your employees that isn’t dragged down by co-dependency.

In this episode of Business Brain Food you will learn:

**  How Todd started out

**  How entrepreneurship can earn you freedom

**  How Todd got over his phobia of numbers

**  The power of KPIs for employer’s performance

**  The analogies between baseball and business

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to http://www.extraordinaryadvisors.com and book a free 40-minute conversation with Todd.

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with some great words from Todd which can help anyone in a crisis who has to make tough decisions: “Realise you’re not alone – there is always help there.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

We’ve got a bit of a celebrity on the show today. If you don’t know the name Jim Penman then you might know his face from billboards and trailers all over Australia. Having started as a part-time gardener, Jim eventually built up Jim’s Mowing to become the largest franchise chain in the whole of Australia and the largest lawn-mowing business in the world. With 3,800 franchisees across the globe, this guy really knows his stuff about how to keep franchisees happy and how to keep an international business fresh.

See some of Jim’s top tips below:

**  Don’t assume there is a magic bullet that will suddenly make your business successful. It’s the thousand small things that will give you the edge.

**  Never put your short-term interests ahead of the needs of your franchisees.

**  Pay attention to your complaints. They are free advice to help you get better.

**  Do what you can to be sympathetic towards franchisees.

**  Even though Jim is a smart businessman, he couldn’t be without his business tutor.

**  Don’t get too hung up on revenue targets. Just look after your customers properly and you won’t go far wrong.

In this episode of Business Brain Food you will learn:

**  How Jim built the largest global company in his field

**  How to look after franchisees

**  How being an entrepreneur can be a lifestyle choice

**  Jim’s crusade to change humanity

**  Why McDonalds is a great example of a franchise

**  The value of audiobooks

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to http://www.jims.net to see what Jim has to offer

**  Buy The Reckoning by David Halberstam as recommended by Jim here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

You won’t go far wrong if you take this away from what Jim said today: “Look at everything you do every day and work out how you can do it better”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

What hasn’t Julian Mather done? Army sniper, international cameraman, professional speaker and now he empowers small business to film professional-quality videos using only their smart phones. It was great to talk to such a well-travelled man who has followed his heart and never taken the obvious route.

See some of Julian’s top tips below:

**  There’s a big difference between being taught something and learning something. There is more information out there than ever before, so utilise it!

**  Don’t be afraid to leave an industry at the top of your game. If you have a burning desire to do something else, follow your heart.

**  Everybody needs a coach. Human beings cannot see their own blind spots, but other people can.

**  Always have an exit plan for your business. That doesn’t mean you should quit tomorrow - it just means that you should focus your planning.

**  Don’t underestimate what your phone can do to shoot video. The power of computation is beginning to overtake the power of optical photography.

In this episode of Business Brain Food you will learn:

**  How to keep yourself fresh through learning

**  The difference between individualism and team play

**  The importance of video to modern business

**  How to simplify video

**  How Linkedin is prioritising video

**  How to overcome imposter syndrome

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Go to http://www.julianmather.com, sign up and get a free book.

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

And a last piece of insight from Julian to finish with: “If an opportunity comes up that you’re not sure about, just take it!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Isn’t it great when someone sees a problem and has the balls to set up a business to solve it?

Our man Julian Leach did just that, and he tells us all about how you could do it too. It all started back in 2011 when Julian wasn’t at home for the delivery of a book he’d ordered from the USA.

He was so angry that the book was sent back to the USA that he set about creating a company (now called Parcelpoint) which now does a fine job in making sure Australians don’t have to endure a parcel-delivery nightmare like that ever again.

See some of Julian’s top tips below:

**  Capture your inspiration! Julian carried a notebook so he could brainstorm ways to solve numerous problems and one day he built a business out of it.

**  Understand your competition. Can you really compete with them? If you can’t, how about a merger?

**  See your shareholders as more than just money raisers. If you make yourself properly accountable to them then that will focus your mind and your business.

**  If you’re a growing business but you don’t experience growing pains, you’re either just not looking hard enough or your business ain’t really growing at all! Expect a bumpy ride on the path to growth and success.

**  If you’re serious about raising capital, make sure you have a sound proof of concept and significant data to back it up.

In this episode of Business Brain Food you will learn:

**  The sharing economy

**  The benefits of merging with your competition

**  How shareholders can contribute more than just money

**  How Parcelpoint raised AUD 4.5m

**  How Parcelpoint landed a place on the websites of mega brands

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to http://www.parcelpoint.com.au to find your nearest parcel point

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

Wise words from Julian to keep you and your business on track: “It’s impossible to do too many things well”.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to a man who made that all-important step from being an expert in his field to being a successful businessman.

As Ben joked in the episode, Jeremy Streten is one of the few lawyers that he actually likes! As well as being likeable, Jeremy has written a book that pioneers the groundbreaking methodology, ‘The Business Legal Lifecycle’. Jeremy also hosts his own podcast, so he certainly knows how to get his message across. Listen up!

See some of Jeremy’s top tips below:

**  You might be an expert in your field like Jeremy, but do you really know how to run a business? Get that business coaching!!

**  Set your goals and don’t be afraid to be ambitious. Jeremy’s goal was to make legal advice accessible to SMEs around the WORLD!

**  Write down your goals and review them, ideally with members of a peer group or with a mentor.

**  Be honest and transparent with your senior members of staff. This is a surefire way to make sure you have people around you who share your vision.

**  Surround yourself with good people who are as ambitious as you are. The shared energy can really make things happen.

In this episode of Business Brain Food you will learn:

**  How to step away from the madness of day-to-day business

**  The power of business coaching

**  The benefits of being a published author

**  How Jeremy found the right people

**  The importance of failure

**  Why you need to get your onboarding right

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to Jeremy’s website for a special offer for BBF listeners: a free copy of a chapter of his book + a 50% discount on Jeremy’s pioneering Placement Test: http:// businesslegallifecycle.com.au/brainfood

 ** Buy Jeremy’s book, The Business Legal Lifecycle here

**  As recommended by both Jeremy and Ben, Profit First by Mike Michalowicz can be bought here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

A short and sweet ending from Jeremy, but so true: “You only fail if you give up.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

It’s always nice to speak to a young entrepreneur who backed themselves and made a roaring success of it. This week we speak to Conor Reynolds; a millennial who saw the bad eating habits engrained into the workplace and went and did something about it. In just three years his Snackwize business has swept across Australia and New Zealand, supplying healthy snacks directly to the workplaces of people who simply don’t have the time to leave the office and eat healthily.

See some of Conor’s top tips below:

**  If you really believe in your idea, don’t be afraid to quit your day job, but only do this when your new venture has revenue coming in. It sure as hell worked for Conor!

**  Millennials will make up three-quarters of the Australian workforce in six years. Make sure you’re moving with the times.

**  Be conscious of the food your workforce is eating. Snacking on junk food will reduce the productivity of your employees. Have you thought about encouraging healthy eating?

**  Control the growth of your business and don’t get greedy. Make sure your processes are in place so you are always ready for the next phase of growth.

**  An investor can also be a mentor. Don’t just take people’s money - there is often so much more you can get from them.

In this episode of Business Brain Food you will learn:

**  How Conor happened upon his business idea

**  How Conor found a point of difference in an established marketplace

**  The benefits of a subscription model

**  What motivates Conor

**  How to approach new business

**  The importance of good SEO

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  The Entrepreneur Rollercoaster by Darren Hardy can be found here

 **  Find Snackwize at http://www.snackwize.com

 **  Snackwize on Facebook & Linkedin

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end with a word from Ben to help you solve the age-old dilemma of whether you should take the plunge with your business idea or not: “If you were a racehorse, would you back yourself in the race?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we are given a fine lesson in teamwork and business success from Ben Lucas. Starting out playing Rugby League for the Cronulla Sharks, Ben went on to build up and sell six seven-figure businesses in the fitness sector, and as if that wasn’t enough he decided to run 40 marathons just for good measure! This guy certainly isn’t messing about, but his secret to success is so brilliantly simple: just keep learning.

See some of Ben’s top tips below:

**  Franchising can help you learn but it can also form a cage that can stop you growing. Be aware of this.

**  Travel the world to make sure you keep learning. Don’t just get bogged down in your day-to-day.

**  Get your business and human values nailed down in your organisation. If you don’t do this properly, you’ll struggle with recruitment.

**  Don’t be afraid to copy other good businesses. What makes them good? Why are they successful?

**  Always have a personal development plan. If you can have a physical exercise plan then surely you should have a plan for your mind?

In this episode of Business Brain Food you will learn:

**  Why-power versus willpower

**  Why Ben jacked-in professional sport in favour of business

**  Successful franchising

**  How Ben keeps innovating

**  The importance of business values to building the right team

**  How a business can help its local community

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Email Ben: ben@flowathletic.com

**  Find Ben on instagram: ben_lucas1

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

A final word from Ben on learning: “All the information ever created is in the palm of your hands… you just need to put in the time and effort to learn it!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

This week we speak to someone who saw a gap in the market and absolutely went for it. Adala Bolto created a fitness concept aimed squarely at young women that she felt were being marginalised by the big boys in the marketplace. She did so well that now the major market players are working with her to grow the ZADI brand. Adala also has some great insight about how franchising can help you learn the ropes as an entrepreneur.

See some of Adala’s top tips below:

**  Franchising can be a good first step into entrepreneurship. There is a lot you can learn.

**  Understand your why. If you only want to make money then franchising is probably not for you.

**  How long do you intend to franchise for? Make sure you establish this from the outset, because it can be a long-term commitment.

**  A good definition of success is when you’ve built your business to such a point that you don’t need to work on it day-to-day.

In this episode of Business Brain Food you will learn:

**  The logic of naming a business

**  Franchising V own business

**  How to gear-up a business to franchise it out

**  How to select the right franchisees

**  How to organise your time when you’re at the top of a business

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Check out ZADI Training on instagram here

**  ZADI’s website: http://www.zadi.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

Call to action:

We’ll end it with a quick tip from Adala on the art of doing a deal. “If a deal makes sense for both parties then get the deal done!”. Although this sounds like stating the obvious, there is a lot to be said for Adala’s attitude of thinking about the big picture and how best to move forwards, rather than wasting time debating trivial matters.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500