Business Brain Food

This week we get some great marketing takeaways from someone who’s really been there and done it. Cham Tang is the head of marketing and co-founder of Authentic Education; a BRW Fast100-company no less. He is also a great friend of MaxMyProfit - we’ve done a lot of work with him in the past and we know just how good he is. Can you believe that Cham has spent over two million AUD of his own money on marketing? This is the kind of guy you want to be giving you marketing advice!

See some of Trent’s top tips below:
** Most marketing skills can be taught. Don’t assume you can’t do it.
** It’s okay for people not to like you sometimes. One negative shouldn’t skew your instinctive way of doing things.
** Beware of developing negative belief systems. Often the most negative beliefs become subconscious and very difficult to shift.
** People are generally more happy with the progress during the journey than they are with the outcome of the journey. This means that getting out of your comfort zone to learn something new can be more enjoyable than you think.
** Think of your perfect customer/client avatar. Zone in on that instead of watering down your offering to please too many people.
** Just because ‘no one else is doing it’ doesn’t make it a good business idea.
In this episode of Business Brain Food you will learn:
** The work of Authentic Education
** How to transition from back office to becoming a front man
** How to develop winning beliefs
** The myth of the passive-income goal
** The cost of acquiring a new client V appealing to existing ones
** The three Ps explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Cham will be hosting a series of events across Australia in the new year. Go to http://www.authentic.com.au for more info

** Go here an exclusive offer for BBF listeners: Cham’s webinar of the 7 Best Marketing Strategies for Small Business

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great quote from Henry Ford that Cham shared with us during the show. “Nothing is terribly difficult if you break it into small pieces.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500


Trent Dyrsmid is a serial entrepreneur who knows all there is to know about process. He hasn’t got this far by being a dreamer - he’s got to where he is today by understanding every last detail. His Flowster app is designed to help other businesses get to the same level, so we talked to him about how he has used the development of his own ventures as a template to help other businesses. Trent is a thoughtful and fascinating man: listen up folks!


See some of Trent’s top tips below:
** If you’re young and in business, make sure you have a mentor figure that can be your sounding board.
** Everything takes longer than you think and you’re always going to spend more money than you think getting there. Be patient!
** Document your processes! Make sure you are not a point of failure for your entire business.
** If you want cheap labour from overseas, you must put in the legwork beforehand to make sure you delegate properly.
** Be strong on the numbers from the beginning. You can define everything you do in numbers and set yourself attainable targets as you go.
** If you do marketing correctly, you’re building an asset.
In this episode of Business Brain Food you will learn:
** How Trent got out of the trap of the corporate treadmill
** The importance of mentorship
** How to make offshore workers deliver genuine value
** The difference between an employee mindset and a business owner’s mindset
** Is ‘failure’ really a thing?
** ‘Cost of acquisition’ explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Trent’s business growth site: http://www.brightideas.co

** Go to www.flowster.co and take advantage of an exclusive offer to BBF listeners. Trent has kindly made his SOP packs available for anyone who wants to transform their business process.

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Wise words from Trent to end with: “The best way to succeed in business is to be in business”.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500


This week we have our very own Ben from start to finish. Ben is on a mission to reduce the fatality rate of small businesses, so it’s time for some free business advice from someone who has been inspiring business owners for decades. The main focus of Ben’s advice today is goal setting: one of the most important aspects of business and life. By the end of the show you will understand how high you need to aim and what you need to do to get there.

 

See some of Ben’s top tips below:
** Think about calendar-year planning rather than financial-year planning. If you line up your financial goals with your life goals then you might find them more useful.
** When you review your goals, ask yourself 'what did I achieve?' and 'what didn’t I achieve?’. But then make sure you ask why.
** When your ‘why’ becomes clear the ‘how’ becomes easy.
** Don’t set goals to impress other people. Do them for yourself!
** Think about how your business can give to your community. It doesn’t have to be money, it can be time.
In this episode of Business Brain Food you will learn:
** The business Excellerator explained
** How to set the right goals
** Keith Abraham’s goal-setting technique
** The importance of community/charity work
** How to fulfil your purpose
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Find Keith Abraham’s goal-setting technique here: https://keithabraham.com/tag/100-lifetime-goals/

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Take your time out do a plan for 2020, because Ben said so!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF244_Achieving_your_goals_in_2020_with_Ben_Fewtrell_01.mp3
Category:general -- posted at: 12:00pm AEDT

1