Business Brain Food

Summary
On-demand media has never been more popular… it’s time to get onboard. Drew Blackman tells us all you need to know about how to start a podcast and just how much they can do for your business. Drew is a particularly good man to speak to on this, given that it was this very podcast that inspired him to do a podcast in the first place!

See some of Drew’s top tips below:
** Consider all the ego marketing you might be doing. What are you sponsoring and does it give you the ROI that a podcast would?
** When you meet customers who have heard you on a podcast they feel like they already know you.
** Think of presenting a podcast as like a first date. Let the guest talk about themselves and feel comfortable.
** A podcast doesn’t have to just be audio content. You can repurpose a podcast into articles and books.
In this episode of Business Brain Food you will learn:
** Can anyone really do a podcast?
** The equipment you need for a podcast
** How much time it takes to produce a podcast
** How to use Libsyn to distribute your podcast
** How to plan and script a podcast
** Headliner app explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Check out Drew’s podcast here: http://www.krgsdoors.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
If Drew can do it then you can do it. It’s time to get with the program!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell

Direct download: BBF253_Why_now_is_the_perfect_time_to_podcast_with_Drew_Blackman.mp3
Category:general -- posted at: 12:00pm AEDT

Summary
So many people don’t want to think about tax until it’s too late, but once you’ve listened to Brian Goodridge you’ll be positively inspired to do something about your tax situation! Brian is a different kind of accountant. He’s great at explaining the various different angles you can exploit to make yourself tax efficient and profitable in the long term.

See some of Brian’s top tips below:
** Don’t get too hung up on avoiding tax. You can cost yourself money in the process.
** Tax planning is much more than just something you do in April and May. You should work it into your whole year.
** Beware of using savings indefinitely. Be honest with yourself with when you want to use the money.
** Don’t think about tax as a one-year thing. So many people do everything they can to save tax in year one, but they end up paying more in year two as a result.
** Do you really have a ‘tax problem’ or do you have a ‘cashflow problem’? Don’t blame it all on the tax!
In this episode of Business Brain Food you will learn:
** The difference between tax minimisation and tax avoidance
** How to manage your accountant properly
** The right length for your goals
** How to manage your super balance
** Tax-efficient investments
** Instant asset write-offs explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Brian is offering a free 15-minute strategy session exclusively to BBF listeners. Contact him through his website: https://goodridgeadvisory.com.au/

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
DON’T LEAVE YOUR TAX PLANNING TO THE LAST MINUTE!!! People like Brian can help you get on top of your tax the whole year round.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF252_Tax_minimisation_tips_and_traps_with_Brian_Goodridge_01.mp3
Category:general -- posted at: 12:00pm AEDT

Summary
One of our favourite guests returns for a truly inspirational conversation. Steve Brossman is a serious high achiever… what hasn’t this man done? When a terrible accident put an end to his career as a professional sprinter, he dug deep to become a serial entrepreneur and eminent media figure. He’s had three hugely successful multi-national businesses and found fame when he hosted and produced his own show on Channel 9. If this man says you can succeed in a recession, then you can succeed in a recession!

See some of Steve’s top tips below:
** Steve learnt his best lessons during recessions and managed to grow businesses through all of them.
** Write down your champions list, i.e. all the good things you can remember doing and how you did them.
** Set momentum goals. The wining feeling you get when you hit goals makes you more likely to hit the next one.
** When you set your goals, picture yourself at the top of the mountain rather than the bottom. Then divide the rest of the mountain into small attainable goals.
** Put yourself out there! The natural reaction at a time like this is to reduce marketing activity, but you should do the opposite.
In this episode of Business Brain Food you will learn:
** How to increase your momentum
** How to set goals properly
** What kind of opportunities to look for in a recession
** How to conquer your business anxiety
** How to discover your “you”
** How to make endorphins work for you
Resources mentioned in this episode: https://bit.ly/ExceedGift 
** Talk to the team at MaxMyProfit to help you build the business you imagined: https://maxmyprofit.com.au/contact.html

** Check out Steve’s website here: http://www.stevebrossman.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with this takeaway from Steve: “Personality and passion produces profit, NOT perfection”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF251_The_Corona_Slingshot_with_Steve_Brossman_01.mp3
Category:general -- posted at: 12:00pm AEDT

Summary
In a BBF-special, our main man Ben shares his 6-part plan for repurposing content to keep your customers engaged with the minimum of fuss. Ben is an entrepreneur just like you, so he can deliver these pearls of wisdom in a simple form that you can easily copy for yourself. No technical jargon here! Just straightforward, tried-and-tested methods that you’ll be able to use immediately.

See some of Ben’s top tips below:
** The more content you create, the more engagement you are likely to get
** Don’t be afraid to share personal info in a business context. Humanising what you do is a great way of engaging an audience.
** When you have content that didn’t quite work, don’t despair and throw it in the bin forever. Revisiting the content in the future and revamping it is likely to take less time than starting afresh, but it could be just as effective.
** Top tens are your friends! Listing the top ten of anything it is a great excuse to create a blog post but without having to write very much beyond an opening paragraph.
** Think seriously about the wording of your headlines. Avoid using a phrase that people only understand AFTER they have consumed the content. Your target audience should dictate which key words you use in the headline.
In this episode of Business Brain Food you will learn:
** How to create content on a regular basis
** How to repurpose existing content
** The benefits of using the apps If This Then That, Zapier and Repurpose.io
** How to use excerpts
** How to convert video into an audio podcast
** How to make a simple timeline set your content strategy on its own
** How to “curate” rather than “create”
Resources mentioned in this episode:
** Talk to the team at MaxMyProfit to help you build the business you imagined: https://maxmyprofit.com.au/contact.html

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

Direct download: BBF250_How_to_create_valuable_and_consistent_content_for_Social_Media_01.mp3
Category:general -- posted at: 12:00pm AEDT

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