Summary
All the way from Denver Colorado we have Chad Sanderson giving us the lowdown on what “sales” really means. He’s been leading successful sales and marketing teams for over 20 years, and although he his very charismatic and insightful, he’ll tell you that good sales is about so much more than good talking. He goes into more detail about Proven Predictable Value selling and debunks some of the common myths that are tripping up business owners when they build their sales teams.

See some of Chad’s top tips below:
** [5:15 - 5:25] Chad was trained in the value selling framework 18 years ago and it totally transformed his career.
** [6:20 - 6:35] Value isn’t what I think value is. Value is what the other individual I’m talking to thinks.
** [14:45] - [15:10] If you can’t step back then you’ll never get a new perspective. You must make the effort to disengage.
** [16:05] - [16:20] Sales people are always looking for a silver bullet. There isn’t one! The sooner you realise this, the sooner you will create an effective process.
** [36:40] - [37:30] When planning the direction of your business, it should always go back to “why?”. If you don’t know the “why” of what you’re doing, you shouldn’t be doing it. Get out of the way of your own assumptions!
** [40:20] - [41:00] Educate yourselves about what sales really means. You want people who solve problems, rather than push benefits.
In this episode of Business Brain Food you will learn:
** The battle of marketing people V sales people
** How do people end up in sales?
** Commission V permission
** How to plan ahead in a post-COVID world
** Proven predictable value explained
** Where businesses get their sales training wrong
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
Remember that sales is a long-term thing, not just a short-term sales pitch.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
We often talk about working on your business rather than working in your business, but how do you actually do it? David Jenyns will tell you how. David is the author of the book Systemology; a comprehensive guide on how a business owner can detach themselves from their day-to-day and scale their business properly. He draws from his own extensive experience which includes being the founder of melbourneseoservices.com and would you believe, selling the MCG!

See some of David’s top tips below:
** Business owners can easily get trapped in their own business. If you get too hung up on operating your own specialism every day, you might never get out.
** Create systems for all the mundane stuff. This will free you up to be more creative and will make your working day more fun.
** Don’t let your ego get in the way. Just because you got the business to level one doesn’t mean you have to micro-manage your way up to level two.
** Don’t build the myth that your working day is more important than the rest of your staff. Have a process of delegation and stick to it.
In this episode of Business Brain Food you will learn:
** How David “sold the MCG”
** How to scale your business from the beginning
** Debunking the business owners’ To Do list
** How do you get a non-systems person to systemise properly?
** Is it a good idea to copy a big systemised business like McDonalds?
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Pre-order David’s book here: http://www.systemology.com/book

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
Get your business working to a point where it works without you first! That’s David’s message. [42:15 – 43:20]
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
What a great character we have on the show this week. Dave Luehr’s story is a truly inspirational one. He had it all with a million-dollar business and then he lost it. For many years later he was disempowered by a fear of failure, but eventually he understood how to use failure to his advantage. Nowadays he travels around the world inspiring small business owners to achieve their full potential.

See some of Dave’s top tips below:
** Don’t lose the 5 year-old child in you. Fear of failure can be totally disempowering. (8:00-8:30)
** You cannot be successful without fear. You have to be willing to get out there and fail brilliantly! (17:15 - 17:45)
** Meditation is simply an awareness of what is going on in your mind. You don’t have to be spiritual about it - it can simply be used as a way to make your mind more efficient. (21:00 - 21:00)
** The secret to success is really no secret. It’s simply a matter of taking small bold steps each day towards your vision of success. (24:30 - 25:00)
** Make sure you have a "north star”. There needs to be a big vision to spur you on every day (32:05 - 32:20)
** If you’re the smartest guy in the room, you’re in the wrong room. Make sure you surround yourself with people who can inspire you. (43:20 - 43:30)
In this episode of Business Brain Food you will learn:
** How a school dropout can turn into a serial entrepreneur
** The other meaning of WTF
** How to reframe failure
** How meditation can make you feel more aware in the moment
** The power of criticism and feedback
** The “Walmart effect” explained
** How to find a Mastermind group
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Dave’s company website: http://www.elitebodyshopsolutions.com

** Dave’s YouTube channel of motivational messages is here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
In case you didn’t get it the first or the second time: don’t be ruled by fear! Just look what happened to Dave’s life when he learnt how to reframe it.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
This week we give you all the tools you need to consistently perform your best. Our guest Sarah Taylor has truly been there and done it; transforming herself from an obese 40 year-old to a 21-time world-champion bodybuilder by the time she was 49. You’re now going to hear how Sarah applied the same mindset to become a champion in business as COO & CTO of one of Melbourne’s hottest startups.

See some of Sarah’s top tips below:
** Take a habit-based approach. Break everything down in your life and work out how to develop the little things. (11:30 - 12:30)
** Those who achieve the best results are those who are motivated by something inside. Trophies and adulation shouldn’t be the main focus. (13:20 - 13:50)
** Have food that works for your current goal. It is fundamental to your productivity. (18:00 - 18:30)
** Set boundaries. Be brave enough to train the people around you by sticking to your plan. (20:10 - 20:30)
** Make sure your business is running in a regular cycle. If you review your work regularly you won’t veer off course. (24:30 - 25:30)
** Create space for your health! When things get really tough you should focus even more on yourself. (42:00 - 43:00)
In this episode of Business Brain Food you will learn:
** How Sarah used the discipline from bodybuilding in the business world
** What ‘mental toughness’ really means
** How Sarah manages to have a full-time job and coach on the side
** The power of planning and routine
** Sarah’s optimum KPI review cycles
** The benefits of the Agile methodology
** Servant leadership explained
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Find Sarah on Linkedin: https://au.linkedin.com/in/sarahtayloragilechampion

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
As Sarah says, 40% of what we do is unconscious, so make damn sure you get your habits right!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Summary
We go really deep in our conversation with Mark: a former AFL player who now empowers people and business to achieve top performance. Mark is trained in western health science and eastern medicine; he is a 3-time bestselling author and just for good measure, he is CEO of the Australian branch of the David Lynch Foundation of Transcendental Meditation. Importantly for us, Mark is a master at deconstructing complex theory and giving simple advice that we can all benefit from.

See some of Mark’s top tips below:
** There is so much information going around the globe at the moment… we all have access to it, but it’s what people do differently in their mindspace that distinguishes the high achievers from the also-rans. (4:50 – 6:00)
** Science is telling us that the leading edge of business today is meditation and the ability to transcend and develop consciousness. (6:30 - 7:40)
** Sleep and food are very simple things you can improve to achieve top-level performance. The time that you eat and sleep can make all the difference. (12:30 to 14:00)
** Pay attention to nature’s cycles. Living in tune with the cycles of nature will improve your business performance. (15:50 - 17:00)
** Sunlight improves our mood and sets up our sleep/wake cycle. Getting good sleep isn’t just about what you do in the evenings. (19:45 - 20:30)
** Write things down! The extra commitment of putting something on paper makes you more likely to develop good habits. What separates the high performers from the rest is simple daily habits. (25:40 - 26:10)
** The same respect for the world around you should apply to business as well as your personal life. Hire the people with the right skills for the right roles. If it’s not a natural fit then don’t do it! (31:00 - 32:00)
In this episode of Business Brain Food you will learn:
** The "genius lounge” of our minds
** The importance of rest
** Physiological cycles explained
** An introduction to ayurvedan medicine
** Has the Covid-19 crisis benefited the wellbeing of employees?
** How AFL applied holistic thinking to team management
** How to make a positive thought your natural default
** The basic concepts of transcendental meditation
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Go to Mark’s website: http://www.markbunn.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell
Call to action:
We’ll end with a particularly salient quote from Mark: “The best ideas come in the shower, not when you’re in the office.” Make sure you rest properly and respect what nature is telling you.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500