Business Brain Food

Eliminate Personal Sales Rejection with Ari Galper

Ari Galper is the World's #1 Authority on Trust-Based Selling and the Creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today.

Ari’s mission is to help business owners, entrepreneurs and sales professionals, break through their fears of selling as well as create a better lives for themselves, their families and, of course, their clients. Unlock The Game is quickly becoming a the standard for how to create genuine trust for anyone who sells a product or service. During this Interview Ari shares real examples with you and roles plays some of the situations you may find yourself in during a sales call or meeting. I really enjoyed discussing this ‘new’ way of selling and I am sure you will enjoy hearing about how you can reduce any sales resistance, stop rejection all together and eliminate the ‘its a numbers game’ mindset!

BONUS - At the end of the interview Ari gives you access to $300 worth of lessons for FREE!

In this episode of Business Brain Food you will learn:

** Eliminate pressure and tension from the sales process

** Rip up your sales scripts and easily get your message across

** Stop chasing prospects and gain the respect you deserve

** Get rid of your "fear of phone" once and for all

** Stop "pitching" and start problem solving

** PLUS much, much more!

Resources mentioned in this episode:



** 80/20 Sales and Marketing - Perry Marshall


Business Brain Food is now on iTunes!

We are really excited to announce that the Business Brain Food Podcast is now on iTunes! If you use or even if you don't use iTunes to download and listen to podcasts, jump into the iTunes Store and search for 'Business Brain Food'. You will then find a list of our podcast episodes, up to four now, and you will be able to subscribe and have our podcast downloaded each week. We would also really appreciate any comments in iTunes. So if you do like this podcast, it would be fantastic if you could please let others searching in iTunes know by leaving a recommendation/comment. That way we can spread the message and help more business people run their business. Until next time, have a profitable day! Cheers, Ben Fewtrell

Direct download: Ep4_BBF_AriGalper.mp3
Category:general -- posted at: 12:00pm AEDT

Paul Slezak, Recruitment Secrets Exposed

Paul Slezak is a co founder of RecruitLoop, an online recruitment platform changing the way recruitment works by providing employers with a totally flexible and stress free recruitment solution charged at an hourly rate.

With nearly 20 years in the recruitment industry and having worked for both an international publicly listed group as well as a global niche recruitment business, Paul has been a hands-on recruiter, manager, trainer, coach, mentor, and regular speaker for the industry across Australia, Asia, Europe and North America. Paul is also a regular freelance journalist and presenter at universities.

In this interview I chat to Paul about how to attract and recruit the right people in your business. You'll love the GOLD you get from this interview, it will make your life easier when it comes to recruiting your next team member.

In this episode of Business Brain Food you will learn:

** How to prepare way before you place a recruitment ad

** How Phone Screening will save you hours of your time!

** How to run your interview to help you make a better hiring decision

** PLUS.. much, much more.

Resources mentioned in this episode:

** - A collection of FREE guides of templates, guides and eBooks to make recruiting easier

** Everything’s Alright (Song et the end) - Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner,

Did you pick up any Recruitment Tips?

Were there any particular points during this Business Podcast that really resonated with you and might be something that you will implement in your recruitment process? If there was, we would love to hear about it... Simply pop your thoughts down below in the comments section and share with everyone your leanings.

Until next time... Have a profitable day!

Cheers, Ben Fewtrell


Direct download: Ep3_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEDT

Jen Harwood shares her keys for successful networking

Jen Harwood (aka The Jenerator) is the Author of ‘The Art of Networking’, and has trained thousands of people on how to get the most out of networking events. If you’re looking to increase the results you get from going to networking events this episode is for you!

During the interview we learn something super quirky about Jen, and of course, a plethora of Networking Gold! Jen shares with you her tips and techniques to get the most out of hitting the business networking scene.

In this episode of Business Brain Food you will learn:

** How to prepare yourself before entering the room

** A neat trick with Business Cards that will help make your follow up super effective

** How to join an established group of people at an event and even change the subject!

Resources mentioned in this episode:

Help us spread the word!

The Business Brain Food Podcast is only new, so help us spread the word by sharing it with others that you think might be interested. This podcast is for anyone that is interested in Business and taking their Business to the next level. You can do this by either sending them a link to this episode or click on one of the social media icons below to share it with your friends their.

Each share is greatly appreciated.

Cheers, Ben Fewtrell

Direct download: Ep2_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEDT

Mr WOW Factor Spills the beans on attracting more Clients!

[powerpress] John Dwyer (mostly known as "JD") is regarded as Australia's Leading Business Marketeer. His sales-stimulating ideas for businesses have blown the lid off conventional marketing thinking. Why? Because he has developed scores of "outside the square" marketing strategies that help you better position your product, build "wow" and make lots more money!

He is the guy that was responsible for bringing Jerry Seinfeld out of retirement for the Greater Building Society and is my VERY FIRST guest for Podcast episode number one of Business Brain Food. During our chat, John shared his Wheel of WOW Client attraction system with me and gave dozens of golden nuggets that will help you grow your business. It was a fun and relaxed interview that I am sure you will enjoy as much as I did! In this episode of Business Brain Food you will learn:

** Why you have to take the prospects ‘Eye off the Price’

** The importance of having a great home page on your website

** John’s 5 point Problems/Solution formula

Resources mentioned in this episode:



What did you think?

What did you think about the first episode of Business Brain Food? Let us know by simply leaving your feedback in the below comments section and we will take it into consideration for future episodes. Until then, have a profitable day! Cheers, Ben Fewtrell

Direct download: Episode1_Business_Brain_Food.mp3
Category:general -- posted at: 12:00pm AEDT