Business Brain Food

What a truly exceptional man we have on the show this week – you will never hear a more salient and inspiring business commentator. His story actually speaks for itself, but there’s a whole lot more on offer in this conversation.

Greg has set up his own business and successfully sold the franchise; he’s worked in residential lending and structured funding, and now he spends his time being the go-to man for CEOs who are looking to raise substantial investment to grow their business.

Greg is particularly revered for somehow raising $120m for an animated film, The Legends Of Oz: Dorothy’s Return. Not only was this the first time anyone in Hollywood had pulled this off, but Greg managed to do this despite telling each investor that they’d stand to lose money!

See below for some of Greg’s unbelievable insight:

**  Raising money is a good way of building teams. If you’re going to grow something you can’t do it alone.

**  If you’re going to grow, you have to be prepared to keep changing your mindset.

**  Embrace chaos. If you don’t, you won’t grow.

**  It isn’t all about the money. Most people invest for the primary reason that the investment would have a meaningful impact on their life.

**  Are you more interested in what you’re doing, or who you’re doing it with? If it’s the latter, then you’re set up to achieve the ‘impossible’ like Greg.


In this episode of Business Brain Food you will learn:

**  Bootstrapping V funding a business

**  Greg’s amazing story

**  How Greg was involved in the digital projection of Michael Jackson

**  What prevents businesses from scaling

**  How Greg raised an ‘impossible’ amount of money

**  The secret to good leadership

Resources mentioned in this episode:

**  Ben’s Business Advice:

**  Find Greg on his website:

**  Greg’s must-read books with Amazon buy links: Howard Schultz - Pour your heart into it; Walter Isaacson - Einstein: His life and the universe; Walter Isaacson - Steve Jobs: The Exclusive Biography

**  The Business Brain Food Facebook group:

**  All previous BBF episodes & show notes can be found at

**  Twitter:


Call to action:

It’s so difficult to pick one bit of wisdom above all the others to end with, but we’ll go with this from Greg: “You can do good things by yourself, but you’ll never accomplish anything great alone".

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Ben Fewtrell
(02) 9111 5000


Direct download: BBF159_Why_investors_gave_Gren_Centineo_over_120_million.mp3
Category:general -- posted at: 12:00pm AEST