Business Brain Food

This week we tell the story of a prolific entrepreneur. Phillip Kouch had the vision to turn one doughnut stall into a Melbourne doughnut empire that may be soon expanding to a city near you. He also pioneered an online giftbox delivery service, giving him a serious edge on his competitors.


See some of Phillip’s top tips below:

**  Try and do something that your competitors are not doing. That’s what worked for Phillip.

**  Do everything you can to get onside with journalists and bloggers. One or two pieces of coverage can totally transform your business.

**  Create intrigue. A product in your range that people don’t fully understand might be a good thing.

**  Collect information! If a doughnut stall can build a massive database then so can you.

**  Manage your marketing databases properly. If you don’t do this, your marketing is doomed to fail.



In this episode of Business Brain Food you will learn:

**  Phillip’s incredible story

**  The importance of social media

**  How to franchise effectively

**  What drives Phillip

**  A dossant explained

**  How to court influencers



Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excellerator at Max My Profit? Visit:


**  Find Phillip on Instagram @goldelucksdougnuts  


**  Order a giftbox from


**  All previous BBF episodes & show notes can be found at

**  Twitter:


Call to action:

We’ll end with some sage advice from Phillip: “If you spend too long thinking about an idea then someone else is going to go out and do it.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Ben Fewtrell
02 8808 5500