Business Brain Food

This week we speak to a woman who took her business global from the most humble of beginnings. Fabienne Costa had an idea when sitting at her high school desk that she was going to make and sell her own jewelry, so eventually she went out and did it. Now she presides over YCL Jewels and distributes to 85 countries around the world. The story of how she overcame adversity along the way to build up a global business with zero outside investment is a great lesson to any entrepreneur.


See some of Fabienne’s top tips below:

**  Cultivate a positive relationship with yourself. Once you manage this, it will be a lot easier to succeed in business.

**  Being young and inexperienced can be a blessing in business. You’ll make mistakes but you’ll be malleable enough to learn from them.

**  See your business as something that exists in the context of a wider lifestyle. If you don’t you run the risk of being consumed by stress and negativity.

**  Define your ideal customer. You can’t focus your marketing properly without this.


In this episode of Business Brain Food you will learn:

**  How to overcome self doubt in marketing

**  How to run a company without working long hours

**  Influencer marketing explained

**  Recruiting on Instagram

**  How to get a company off the ground with no investors

**  How Fabienne went from selling on Etsy to a worldwide operation


Resources mentioned in this episode:

**  Enter our competition to win a $17,000 (AUD) Business Coaching program. Just click this link here to sign up:


**  Fabienne’s company website:


**  YCL Jewels Instagram:


**  All previous BBF episodes & show notes can be found at


**  Join the Business Brain Food Facebook Group:

**  Twitter:



Fabienne’s motto rings true for all of us: “Take one small step every single day”.


Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!


Until next time, have a profitable day!


Ben Fewtrell
02 8808 5500