Business Brain Food

We loved John Livesay the last time he came on the show so it’s great to have him back talking about one of the most important things in business: the elevator pitch. Known as “the pitch whisperer”, John has travelled the world as a keynote speaker wowing Fortune 500 companies with tips and tricks on how they can use their story to get ahead of the competition. His TedX talk has over a million views, so this guy really knows what he’s talking about.

See some of John’s top tips below:
** Be a storyteller. If you have a good product you will only beat your competition if you tell better stories. Stories make us memorable and magnetic.
** Don’t worry what the future’s going to look like. Live in the now.
** Think about writing a book to separate yourself from your competitors. Remember: “Author” means “authority”.
** Do not underestimate the importance of the end of the story. What are the takeaways for your audience?
** Focus on your own business and making your story better. Don’t agonise too much on how good the stories are of your competition.
In this episode of Business Brain Food you will learn:
** How to become a storyteller
** The power of TED talks
** Larry King’s amazing Frank Sinatra story
** How to handle rejection
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get more from the ever-engaging John on his website here: http://www.johnlivesay.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
If you can’t tell a good story about your business then you’re doing something wrong. Always remember this!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF243_soft_skills_make_you_strong_with_john_livesay_01.mp3
Category:general -- posted at: 12:00pm AEST

Andrew Roso gives us an insight into how to run a business with tight KPIs. Presiding over one of the fastest-growing digital media companies in Australia, he won the B&T Under 30 Entrepreneur award in April. He certainly knows what he’s talking about! Listen up for how you can use a marketing mindset to drive your business.

See some of Andrew’s top tips below:
** Don’t try too hard to change the world. Just do something well.
** Don’t be afraid to give some of your services for free. If you can add value to your client from the beginning, they’re more likely to trust you enough to buy from you.
** Hire the right people for the right role. It sounds obvious but if you don’t spend the time and the money to get this right, it will bring down your business.
** You can’t afford not to do marketing. Find the money!!
** Don’t get too excited by the next shiny object. If you’re going to get excited, get excited about a venture that relates to what you’ve already started.
In this episode of Business Brain Food you will learn:
** The true value of transparency
** How a retainer model can give your business security
** Who in a business should be measured with KPIs
** How to grow internationally
** The power of mentorship
** How to price up your services properly
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Get a free audit and a load of info to get you started on Andrew’s website: http://www.onlinemarketinggurus.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
Andrew has a quite simple message for us to end on: “Marketing is the bread & butter of any business!”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: bbf242_sales_and_marketing_is_your_bread_and_butter_with_andrew_raso_01.mp3
Category:general -- posted at: 12:00pm AEST

Julie Ockerby tells us a great story of how she saw a problem in everyday life and created a successful business that solved it. When her father got ill she was disgusted at the standard of elderly accommodation she saw. Having worked with luxury hotel groups and having been a nurse herself, she built up Meli Studio and became an award-winning designer for residential and commercial homes for aged care.

See some of Julie’s top tips below:
** Understand if your an extrovert or an introvert. Build your business to suit your strengths, i.e. if you're an extrovert make sure you surround yourself with many different voices.
** Delegate! Your business will never excel if you don’t take the time to build a team and delegate.
** Have a pier group of like-minded business people who you can lean on for support. It certainly worked for Julie. One monthly meeting can make all the difference.
** Don’t let things slide. If something doesn’t look right to your clients/customers take action on their timetable, not yours.
** Get out there and meet as many people as you can. Think about going to conferences outside of your own industry and learning a different angle.
In this episode of Business Brain Food you will learn:
** How to acquire and existing business and take it forwards
** How Julie grew her business exponentially
** How to delegate properly
** Is international travel worth it?
** How Julie went from aged care to pioneering her own fabrics?
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Check out Julie’s interiors company: http://www.melistudio.com.au

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great piece of advice from Julie: “I don’t think anyone can appreciate success unless they have failed a few times.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF241_failure_is_the_mother_of_success_with_Julie_Ockerby_01.mp3
Category:general -- posted at: 12:00pm AEST

What an interesting character we have on this week’s episode. Brent Grundy has actually been branded “The Man Who Tried Everything” and as you will hear from the interview, it’s a title he richly deserves! Brent’s most successful venture is Flip Out International: a global children’s play business that spread from Sydney to 87 locations worldwide in just 6 years. Brent keeps going back to the point that failure is something to be cherished and used to empower your next move - he has a very interesting take on things.

See some of Brent’s top tips below:
** To get ahead you’ve got to find a problem and create a solution.
** You don’t need to be the smartest guy in the room - you just have to hire that guy.
** If something doesn’t work, stop doing it! Don’t dwell - move onto the next thing.
** Every time you lose you still gain something. You may lose money in the short term but this loss may empower you to make big money in future.
** Cheap lawyers can cost you the most! Invest in your legal team to make sure you are properly protected.
** Work out what your skills are and play to them. If you’re and entrepreneurial risk-taker, don’t assume that you’ll be a good manager of the day to day.
** You don’t learn a lesson until it becomes really painful, i.e. losing money.
In this episode of Business Brain Food you will learn:
** How Brent overcame ADD to succeed
** The power of failure
** How Brent became the man who tried everything
** How a concept can snowball internationally if you get it right
** The different types of person in business
** What you need on the ground overseas to make an international business work
Resources mentioned in this episode:
** Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

** Check out Brent’s new venture: http://www.outbackescape.com.au

** Find Brent on Linkedin here

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
“If it doesn’t work when you turn right, just turn left,” says Brent. Just keep rolling that dice!
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF240_Fail_fast_to_learn_fast_with_Brent_Grundy_01.mp3
Category:general -- posted at: 12:00pm AEST

Bridget Carmady lost her dad and her sister to skin cancer and then went on a mission to empower others to look after their skin. She started by making a cream to help her Dad alleviate the pain from his cancer treatment and eventually built up a highly successful international business, Clemence Organics. Bridget’s story is both poignant and inspiring… what an amazing woman!

 

See some of Bridget’s top tips below:

**  There’s a lot to be said for the theory of “if you can’t find it, do it yourself.” This certainly worked for Bridget.

**  Don’t waste time doing something you don’t want to do. Life is too short!

**  Never forget that the purpose of a product is to serve a particular need. Testing to prove this need is just as important as the conceptual phase.

**  Be careful to not make all of your products for ‘everybody’. It’s better to fully serve the need of fewer people than it is to water down your concept in order to reach a wider audience.

 

 

In this episode of Business Brain Food you will learn:

**  How to find the balance between learning and doing

**  How the modern diet is ruining our skin

**  The best way to test products and bring them to market

**  How to grow a business internationally

**  Asian commerce for Aussie companies

**  Aus Trade explained

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

** Go to Bridget’s website: http://www.clemenceorganics.com

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

 

Wise words from Bridget if you’re procrastinating about starting a business: “Start before you’re ready!”

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF239_Start_Before_youre_ready_with_Bridget_Carmady_01.mp3
Category:general -- posted at: 12:00pm AEST

Tim West tells us all we need to know about how to successfully franchise a business in double-quick time. In just three years his 12 Round Fitness concept has grown to over 80 clubs and is officially the fastest-growing boxing and fitness concept in the world. This amazing success story has come thanks to Tim’s understanding of company/brand culture, and also the backing of 4-times boxing champion Danny Green.

 

See some of Tim’s top tips below:

**  Sales is fundamental to everything in business. There is a negative stigma attached to it but if you think about it, you’re selling yourself everyday.

**  Find the right tech partners. If you’re not expert on technology, make sure you have trustworthy people who are.

**  If you have a business idea, tell EVERYONE. Not only does this give you multiple sounding boards, it helps sharpen up your pitch.

**  Understand whether you’re a strategist or if you’re an operator. If you’re better at strategy then make sure you surround yourself with people who can execute that strategy.

**  Make sure you know your regulatory environment. Although there can be circumstances out of your control, if you are already aware of what the worst-case scenarios might be you can ride them out.

 

In this episode of Business Brain Food you will learn:

**  How to get franchising right

**  Cultural fear explained

**  How your business can be broadsided by a regulatory environment

**  How to translate your vision to hundreds of franchisees

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

**  Tim’s fitness website: http://www12rnd.com.au

 

**  Tim’s book recommendation, Eric Ries – The Lean Startup can be bought here

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Tim is a shining example of what can be achieved if you understand your company culture well enough to explain it to others. Get this right and you can grow exponentially.

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF238_Growth_is_driven_by_advocacy_with_Tim_West_01.mp3
Category:general -- posted at: 12:00pm AEST

Andrew Henderson is a prolific globetrotter who has now made a highly successful business out of it. Using his experience of traveling and doing business in over 100 countries, he has some great advice for people who wish to change their lives and become global citizens. Andrew has a refreshingly different but pragmatic take on commerce and on life – he is well worth listening to.

 

See some of Andrew’s top tips below:

**  Are you a hustler or are you a builder? Understand where you sit in the market.

**  Follow your intuition and don’t let people get in your way. As Andrew says: “Steve Jobs didn’t create the iPhone by being reasonable”.

**  There is value in longevity. Although many people succeed by moving from venture to venture, if you stick at something then people will come to you.

**  Offshore living can be legal and legitimate - it isn’t all smoke and mirrors.

**  Invest in yourself if your business is working. Don’t waste time on semantic cost cutting.

 

In this episode of Business Brain Food you will learn:

**  The myth of the “wantrepreneur”

**  How to be more tax efficient by being a nomad

**  How Andrew used his knowledge of travel and successfully monetised it

**  How social media propelled Andrew’s business

**  The concept of financial porn

**  The difference between blogging and journaling

**  How to become a truly global citizen

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

**  Buy Andrew’s book ‘Nomad Capitalist: How to reclaim your freedom’ here

 

**  Andrew’s website: http://www.nomadcapitalist.com

 

**  Andrew’s youtube channel: https://www.youtube.com/user/nomadcapitalist/featured

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Andrew has a great take on money and the wider meaning of it that we can all learn from: “Being too stingy normally causes more problems than being too abundant”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF237_be_willing_to_do_what_other_people_arent_with_andrew_henderson.mp3
Category:general -- posted at: 12:00pm AEST

We have a great friend of MaxMyProfit on the show today who is a shining example of what can be achieved in business with the right coaching.

Nicole Clarke-Baines has built up and sold multiple businesses and nowadays she fronts up a weight-loss programme that serves 8 countries and has a team of 2,500 people around the world.

In fact our very own Ben has lost a lot of weight on this programme, so we can say categorically that Nicole knows what she’s doing!

 

See some of Nicole’s top tips below:

**  Make your business build people rather than using people to build the business.

**  Be careful about staying too long in a failing business. It isn’t a child, it is a business! Sometimes the investment isn’t worth it.

**  Don’t set up a business without a plan. Even something that looks like the opportunity of a lifetime needs the planning to make it right. Is there really a business case for it?

**  Surround yourself with intelligent and caring people who are brave enough to have a difficult conversation with you when it needs to be had.

**  Get healthy!! If you’re in business and you’re not looking after yourself, your work will suffer.

 

In this episode of Business Brain Food you will learn:

**  What motivated Nicole

**  How to leverage income for your services

**  The power of mentorship

**  How Nicole manages such a large team across so many locations

**  The importance of a clear vision

**  How Nicole has managed to never sack anybody

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

**  Find Nicole’s nbActive programme on Facebook here

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

As Ben sagely said during the episode “nothing great was ever achieved alone.” Nicole is living proof of what you can achieve in business if you remember this simple statement.

 

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

 

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF236_Using_your_business_to_build_people_with_Nicole_Clarke_Baines_01.mp3
Category:general -- posted at: 12:00pm AEST

This week we speak to someone whose company is number one in BRW’s list of the 50 best places to work. Tristan White really knows how to build a winning culture in his business.

 

He is the founder and CEO of Physio Co and tells us the story of how he has managed to keep his 100+ employees happy for so long.

 

 

See some of Tristan’s top tips below:

**  Don’t be afraid to change direction. If you reach the summit of something and in the end it doesn’t feel right, do something else.

**  There’s nothing good about comfortable. If you play too safe your career will go stale.

**  Make sure your employees have core values in common. Not too many, but something between 3 and 5 core values is about right.

**  To find the right employee, meet them in different circumstances. What are they like in an interview compared to what they are like over dinner?

**  Always have a "north star” to follow. In Tristan’s case it was a 10-year target of consultations.

**  Don’t give people too many chances. It’s hard to get rid of people who aren’t performing but for the sake of the rest of your team, it has to be done.

 

 

In this episode of Business Brain Food you will learn:

**  How Tristan learnt from the culture of team-building in sports

**  How Tristan built a culture that made him listed in the top 50 organisations

**  Top grading recruitment explained

**  The importance of core values

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

**  Go to Tristan’s website to download a free chapter of his book and check out his podcast: http://www.tristanwhite.com.au

 

**  As recommended by Tristan, Born To Lead by Brene Brown can be bought here

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Tristan is absolutely right: we spend so much of our lives at work so it needs to be fun and fulfilling. In the long run it is better for your company to focus on creating a happy culture than it is to work your employees to the bone in pursuit of short-term gains.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: bbf235_culture_is_everything_with_tristan_white_01.mp3
Category:general -- posted at: 12:00pm AEST

Dean Evans tells us how he managed to turn a successful career as a soccer player for Perth Glory into a successful business career afterwards. Nowadays Dean runs Western Australia’s leading soccer coaching centre, which is inspiring youth and adult players of all standards. In only two years of operation, their elite youth coaching program has been good enough to attract the attention of EPL big boys Aston Villa who are taking on their hot young talent.

 

See some of Dean’s top tips below:

**  If you’re surrounded by entrepreneurs, make use of it and do it yourself.

**  Don’t fill your life with naysayers. Their negative energy will rub off on you.

**  It took Dean a year of planning before setting up his business. There is something to be said for being patient and making sure you’re geared-up for success.

**  Localise your social media targeting. Facebook ads is great for this.

 

 

In this episode of Business Brain Food you will learn:

**  How to succeed with self funding

**  What business can learn from sport

**  How to manage social media successfully

**  The power of a mentor

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to Dean’s website: http://www.footballcentre.com.au

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

If you’re in doubt about whether to follow your dream to become an entrepreneur, have a listen to this from Dean: “Take the risk, but if you believe in what you do you’ll go a long way with it.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF234_kicking_goals_in_business_with_Dean_Evans_01.mp3
Category:general -- posted at: 12:00pm AEST