Business Brain Food

Marketing Automation with Crystelle Topatan

Marketing automation is the newest technology when it comes to nurturing and managing your database. Crystelle Topatan has been working with Infusionsoft, a cloud based marketing automation program for several years and today is going to share with you how using these programs will at the ability for you to manage your data-base, nurture your database and sell to your database like you've never done before.

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If you're one of the few people that already use an automated marketing platform you'll love this podcast as it will help you uncover some of the amazing features within the program you currently use, if like most, you haven't started the journey down marketing automation and you're looking for a way to enhance your communication and contact with your database that is efficient and effective then get ready to take copious amounts of notes.

During this interview Crystelle will reveal her “ultimate life-cycle marketing” process that will help you generate more leads, convert those leads into paying customers, deliver your product or service systematically and consistently, automatically up-sell and most importantly… get lots of referrals!

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In this episode of Business Brain Food you will learn:

** What automated marketing is

** How to utilise software plug-ins to save you heaps of time

** What a lead magnet is and how to use it to drastically increased the number of leads coming into your business

** How to customise your messages to your database based on their behaviour

** One of the most untapped resources for your business when it comes to marketing

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

** www.dynamicsync.com

** wistia.com

** voxer.com

What do you think about Automation?

Do you have any questions for Crystelle about automating your marketing and business? If so leave them below or better yet, leave us a voice message to the right and we will play it in an upcoming episode of the show. Remember we are also giving people whose question gets played on the podcast, a free business book!

A big thank you!

A very big thank you to everyone that has left the Business Brain Food Podcast a 5 star review on iTunes. It is greatly appreciated and very important to helping us get this podcast out to more listeners. If you enjoy listening to this business podcast each week and haven't yet left us a review, jump into iTunes now and do that.

You would be doing us a big favour!

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Cheers, Ben Fewtrell

 

Direct download: BBF017_Marketing_Automation_Crystelle_Topatan.mp3
Category:general -- posted at: 12:00pm AEDT

Master Google Adwords with Iain Campbell

Many of you asked me to create an episode on how to use Google Adwords in your business. Iain Campbell runs one of my companies, Bizow Online and is super passionate about Adwords.

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Iain currently manages dozens of Adwords accounts for business people just like you and in this episode I get to quiz him on the ins and outs of Google Adwords. If you’re looking to get a grasp on how to use Adwords to get more leads into your business then this episode is for you!

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In this episode of Business Brain Food you will learn:

** What’s the biggest mistake people make when using Adwords and how you can avoid making it too!

** What PPC, CPM, SEO and SEM all mean

** How much you should expect to budget on Adwords

** What is ‘bidding’ and how does it works

** How to make sure your campaign is successful

** How to choose your keywords and refine them over time

** Do people really click on the ads? and much, much more.

Resources mentioned in this episode:

** bizowonline.com.au

** www.google.com.au/adwords

** www.lapseit.com

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What is your experience with Google Adwords?

Have you used Google Adwords online to market your business..? How did you find the experience? Did you see a return on investment or did you spend your entire budget for little to no return? Is there a Google Adwords related question that you would like to ask Iain as a result of listening to Episode #16 of the Business Brain Food Podcast? Leave your replies to any of these questions below in the comments section and we will be sure to respond to them.

Leave Business Brain Food a rating

If you are enjoing this busienss posdcast and each episode that Ben Fewtrell is bringing to you we would really appreciate it if you could leave us a review. It doesn't matter what platform you are using, iTunes or Stitcher, you will be able to leave us a review and help share your experience with potential listners.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF016_Master_Google_Adwords_Iain_Campbell.mp3
Category:general -- posted at: 12:00pm AEDT

Avoid Unfair Dismissal Claims with Natasha Hawker

Natasha Hawker has been in the HR industry for 18 years and in this time has worked in many countries and has personally had the task of terminating many employees.

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Unfair Dismissal is one of the areas of business that is misunderstood by many people, in this episode Natasha will help to make the complex simple and help you understand what your rights are, and the best way to make sure you’re protected in the event that you do need to let someone go! Subscribe on iTunes In this episode of Business Brain Food you will learn:

  • What is deemed as ‘Unfair Dismissal’
  • One thing you must do when meeting with an under performer to protect yourself
  • How many warning you do, or don’t have to give an employee that is not performing
  • How big your business needs to be before the ‘rules’ change for you
  • How long an employee has to be with you before they are able to lodge an unfair dismissal claim
  • How to calculate the costs of an unfair dismissal claim for you

Resources mentioned in this episode:

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Do you have an Android phone?

If you have an android phone and don't utilise iTunes but still want to subscribe to the Business Brain Food Podcast, you can do so via an application called Stitcher. Visit the link and start listening today! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF015_Unfair_Dismissal_Natasha_Hawker.mp3
Category:general -- posted at: 12:00pm AEDT

Podcasting in Business with John Lee Dumas

EntrepreneurOnFire is a top ranked, 7-day a week business podcast, hosted by John Lee Dumas, interviewing today’s most successful and inspiring Entrepreneurs. Since EntrepreneurOnFire’s launch in September of 2012, John has inter-viewed people like Seth Godin, Gary Vaynerchuk, Barbara Corcoran, Tim Ferriss, Chris Brogan and over 500 inspiring Entrepreneurs.

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Entrepreneur on Fire is a business that generates over $200,000 per month in revenue, during this interview John shares with you how he has built his podcast into one of the most successful podcasts on the planet.

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In this episode of Business Brain Food you will learn:

** How podcasting can help you reach out to your audience.

** How to use podcasting even if you’re a small business.

** How John decided what other products and services to offer his customers.

** What his USP is and what he believes is the key to the success of his business.

** Why Podcasting can help you reach a new demographic.

** The search engines and directories that will help you reach thousands of potential customers.

Resources mentioned in this episode:

** www.entrepreneuronfire.com

** www.apple.com/itunes

** podcastersparadise.com

** podcastanswerman.com

** www.smartpassiveincome.com

** The Compound Effect, Darren Hardy: thecompoundeffect.com

** Schedule Once: www.scheduleonce.com

** Bottlerocket Combo (Rob Turner and Ian Dittman). If you want to buy their CD you can email Rob Turner; robturner@ozemail.com.au

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Subscribe to the Business Brainfood Podcast

If you enjoyed this episode and would like to listen in each week to Ben Fewtrell interviewing an inspirational business figure, you can do so by subscribing to our iTunes or Stitcher feeds. This will mean that you will never miss an episode of this great business podcast.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF014_John_Lee_Dumas_EOF.mp3
Category:general -- posted at: 12:00pm AEDT

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