Business Brain Food

Mike Michalowicz really tells it how it is when it comes to business, so listen up! He’s written four excellent books and has presided over three multi-million dollar companies.

His journey is an interesting one. He admits to thinking he knew it all after his first successful business, and this caused him to waste his money on angel investment and egotistical purchases like fast cars. When bankruptcy loomed he started to write a diary, and it was this that formed the basis of his first book. The rest, as they say, is history! Read on for some of Mike’s top tips:

** We don’t need money to make a business. A lack of money helps spark ingenuity.

** Beware of conventional business plans driven by number forecasts. Mike recommends a tacking strategy akin to sailing, where you zig-zag in 90-day time periods in order to reach an end goal.

** Specialisation is the key. As tempting as it is to diversify, almost none of the most successful companies started that way. It was only when they had a big market presence that they broadened their range, i.e. Microsoft.

** Fewer variables in your business means fewer errors.

** Put your profit into a separate profit account so you can properly keep track of it.

** Identify the market you’re serving and watch their behaviour… what is the market missing that they really need?

  In this episode of Business Brain Food you will learn:

** The sales minus expenses myth

** How to major on profit from the beginning

** How to ‘pay yourself first’

** The basics of the ‘profit first’ system

** The danger of familiarity

** The benefits of outsourcing part-time work

  Resources mentioned in this episode:

** Mike’s books on Amazon

** Mike’s website: http://www.mikemotorbike.com

** Ben’s free business marketing plan: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

If you only take one piece of wisdom from Mike, it has to be this: “It’s not what you make, it’s what you take”. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000


Gary Douglas is a different kind of guy. In his words “the more weird I got, the more popular I became”. Gary invented the Access Consciousness program which you may have heard us discuss last week with Dain Heer.

Gary has become a bestselling author and actually runs 12 different businesses across the world, and it would appear he practices what he preaches in order to keep it all going. Gary was full of thought-provoking one-liners, so keep reading for some of the best:

** Change is caused by the choices people make

** The moment you decide something is not going to work then it’s not going to work

** The willingness to be different always, will always keep the door open for a greater possibility and success

** Ask yourself: what choice did I have today that I didn’t have yesterday?

** Ask yourself: what else is possible, what else is possible, what else is possible?

** Ask yourself: What can I be or do different today?

** Questions create, conclusions destroy

** Micro-management is the thing that kills your business

** Understand when things own you

  In this episode of Business Brain Food you will learn:

** The power of choice

** How to create the right mindset to manage 12 different businesses

** How to be ‘in the question’

  Resources mentioned in this episode:

** Go to Gary’s Access Consciousness website: http://www.accessconsciousness.com

** Ben’s free business template: http://www.maxmyprofit.com.au or email ben@maxmyprofit.com.au

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Ask yourself the ultimate Gary question… “what can I be or do today to make money right away?” Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF117_Empowering_people_to_see_different_possibilities_with_Gary_Douglas.mp3
Category:general -- posted at: 12:00pm AEDT

We really get into the depths of your mind this week with Dr Dain Heer; a man who has made a living out of inspiring people to fulfill their potential. Originally a chiropractor, Dr Heer was inspired to change his career and practice “Access Consciousness” after it turned around his own life.

Since then he has released 9 books and has developed an Access Consciousness business that has a presence in 143 different countries. As well as explaining some of the key tools from Access Consciousness, Dr Heer gave a lot of memorable insight. Read some of the best quotes below:

** Judgment is one of the biggest killers there is - we have a world full of people who have been taught to judge everything and never ask questions”

** “If you get to a place in your own world where you like you as you are, then people’s judgments are far less relevant”

** “Ask yourself these life questions: How does it get any better than this? What else is possible? What’s it going to take to change this? What’s right about me that I’m not getting? What resources can I locate right now that will help me create this change?”

** “Someone trying to make you wrong for doing something different doesn’t get it”

  In this episode of Business Brain Food you will learn:

** The basic tools from Access Consciousness

** Where humanity is falling short

** The importance of upbringing

** The judgment paradigm

** How to handle doubters

** How to become more grateful

  Resources mentioned in this episode:

** Dr Heer’s website: http://www.drdainheer.com (see dates for Dr Dain’s next classes in Australia + free learning resources)

** Ben’s Daily Business Tips: http://www.dbtpodcast.com

** Facebook: www.facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** ActionCOACH: http://actioncoachanz.com/itunes

** ActionCOACH: http://actioncoachanz.com/stitcher

  Take Dr Heer’s advice and make the effort to unlock your potential. Don’t listen to the doubters! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF116_Empowering_people_to_know_what_they_know_with_Dr_Dain_Heer.mp3
Category:general -- posted at: 12:00pm AEDT

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