Business Brain Food

Your Book is your best Business Card with Andrew Griffiths

Andrew Griffiths is author of 12 best-selling business books and is an entrepreneur in his owns right. Andrew will be publishing his 13th book in early 2015 “The Power of Publishing” helping you to publish your knowledge and to become the key person of influence in your industry.

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During this interview, Andrew shares with you some of his greatest learnings over the last 14 years of publishing his own books, he’ll share why you should write your own book (even though it may seem an overwhelming amount of work). During this interview Andrew is super generous with his knowledge and you will walk away from this podcast with an enthusiasm to start writing your book with confidence.

He’s confident it will change your life, it sure has changed his!

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In this episode of Business Brain Food you will learn:

** Why you should write your own book

** Why a book is the best business card you can have

** What is self-publishing and how to do it

** How many words your book should be

** The 3 most important aspects of writing a great book

** What areas of the publishing process you should outsource

** Where to go for help if you need it

Resources mentioned in this episode:

** www.andrewgriffiths.com.au

** www.fiverr.com

** www.elance.com

** www.audible.com

** Stabbed Ego, A thugs journey to enlightenment - By Luke Kennedy

** http://businessfasttrack.com.au

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Did you love this episode of the Podcast?

If you loved this episode of the podcast and have any further questions for Ben Fewtrell or maybe even Andrew Griffiths, make sure to let us know. You can do this by submitting your question below in the comments section or by click on the tab to the right and recording your message. Not only will we answer your question in an upcoming episode of Business Brain Food but we we will also send you a copy of Brad Sugars latest book.

Leave us a review on iTunes

The other thing that you can do if you are enjoying this podcast is leave us a review on iTunes. This will allow us to hear your feedback and critique the show and help educate people who might be browsing for a great business podcast, that this is the one that they should choose.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF021_Andrew_griffiths_on_writing_book.mp3
Category:general -- posted at: 12:00pm AEDT

Get your Marketing Sorted with Tim Reid

Tim Reid, or more affectionately known as ‘Timbo’ is the host of Australia’s number one marketing show, ‘Small Business Big Marketing’. Tim spent 20 years in the corporate marketing world looking after global brands including Yellow Pages, Gillette and Dulux. He was marketing manager for Flight Centre and worked alongside Jim Stynes at Reach to bring to life their most profitable fundraising event ever raising over $1M.

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Tim has interviewed over 200 business owners on his show and is a successful business owner in his own right. During this interview you will hear about some of the successes that his guests have had and how you too can get your marketing sorted!

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In this episode of Business Brain Food you will learn:

** What is ‘Branding’ v ‘Building a Brand’

** Some simple but very effective marketing strategies

** What Tim calls ‘Helpful Marketing’ and why you need to know about it!

** 5 marketing success stories

Resources mentioned in this episode:

** timreid.com.au

** smallbusinessbigmarketing.com

** Subscribe to Timbo's show in iTunes

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Have Ben answer your question:

Like Rob did with his question in this weeks episode of Business Brain Food, you too can leave a message for Ben Fewtrell. If you have a particular business, sales or even marketing question that you can't seem to find the answer to; click on the 'Record your Question' tab to the right and tell us what it is. If your question is chosen, not only will it be answered by Ben but you will also get a copy of Brad Sugars latest book, Buying Customers.

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Direct download: BBF020_Tim_Reid.mp3
Category:general -- posted at: 12:00pm AEDT

Leverage Online Reviews with Fiona Adler

Fiona Adler is a co-founder and CEO of Word Of Mouth Online. She is all about promoting businesses based on merit and holding dodgy businesses accountable. Fiona is on a mission to help consumers find great businesses, and help great businesses maximise their reputation.

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After renovating her own house, and wanting a better way to hire contractors to get the work done Fiona realised the opportunity to create an Australian online word of mouth platform and as a result, womo.com.au was born.

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During this interview Fiona shares with you several effective tips for leverage online reviews to grow your business.

In this episode of Business Brain Food you will learn:

** How to use online reviews as a marketing strategy

** How to handle negative reviews

** How to get more reviews from your current customers

** Why you need to find and claim your business on womo.com.au

Resources mentioned in this episode:

** www.womo.com.au

** www.yelp.com.au

** www.tripadvisor.com.au

** Get a free trial on the Happy Customers Program with WOMO, www.womo.com.au/signup

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Leave us a review

If you enjoying the Business Brain Food Podcast, we would love it if you could leave us a review on iTunes. This will help us educate more business owners and entrepreneurs, just like you, which is what this business podcast is all about.

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF019_Fiona_Adler_WOMO.mp3
Category:general -- posted at: 12:00pm AEDT

Get More Sales with Ben Fewtrell

If you're looking to improve your sales skills, your conversion rate and the amount of new customers in your business then this podcast episode is for you. In this episode I am going to cover my unique seven step process that'll guarantee you more sales. Unlike every other episode, I won't be interviewing a guest, Instead I will take you through a process that I have developed over the last 20 odd years that guarantees to increase your conversion rate.

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During this episode I will help you discover that the secret to selling is never in the selling, the secret to selling is now about building a relationship with your prospect and getting them to a point where they want to buy from you. I'll explain how to build rapport with your prospect, get permission to ask for the sale, how to build the credibility so a prospect wants to buy from you, what questions to ask to get the answers you need and the best way to offer your solution and ask for the sale so you don't get a ‘No’.

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In this episode of Business Brain Food you will learn:

** How to make sure you have qualified prospects

** What areas of your sales process you need to monitor and measure

** Old selling techniques versus New selling techniques

** The difference between open ended and closed questions and why understanding this is important

** How to make the transition from having a conversation to filling out an order form

Resources mentioned in this episode:

** launchbusinessautomation.com

** www.infusionsoft.com

Get your Free Brad Sugars Book

If you would like a free copy of Brad Sugars, the world's number 1 business coach and found of ActionCOACH, new book 'Buying Customers' the ask Ben a business related question on the podcast. You may even have a question about Ben's 7 step sales process... To do this simply click on the 'Record Your Question' button and record your question. If selected, we will play it on the Podcast, answer your question and we will send you your new book.

Thanks for tuning in and until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF018_Get_More_Sales_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

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