Business Brain Food

Ten New Year’s Business Resolutions with Ben Fewtrell

Ben Fewtrell shares 10 New Year’s resolutions for business success! His resolutions will help you take your business to the next level in 2015. He discusses what you need to have in place for your business, including a business plan, social media presence, and marketing plan. And, of course, being successful means knowing when to take a break and just chill out!

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Also, Ben mentions several resources you can use to make these resolutions a reality, such as links to worthwhile podcasts and Web sites. Please let Ben know if you have a topic or guest to suggest for upcoming podcasts. Have a Happy New Year! Make it a safe one.

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In this episode of Business Brain Food you will learn:

** Ten resolutions to improve your business

** The importance of a social media presence

** Why you should outsource work

** If you want to earn more, you have to learn more

** Why have a responsive Web site

** To offer regular team training

** How to plan to make more profit

** How to stop processes, strategies, and other systems that are not working

Resources mentioned in this episode:

** http://www.elance.com

** www.fiverr.com

** http://podcastanswerman.com/

** http://www.smartpassiveincome.com/how-to-start-a-podcast-podcasting-tutorial/

** http://www.entrepreneuronfire.com/

** http://actioncoachanz.com/category/business-podcast

** http://actioncoachanz.com/bbf022-how-to-write-your-marketing-plan-with-ben-fewtrell

** http://actioncoachanz.com/how-to-systemise-your-business-with-john-tonkin

** http://bizowonline.com.au

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What is your Business New Year's Resolution

Most people make New Year’s resolutions to improve their health and well-being, but what about their business? Use the resolutions mentioned in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day! Cheers, Ben Fewtrell

Direct download: BBF035_Ten_New_years__business_resolutions.mp3
Category:general -- posted at: 12:00pm AEDT

How to Systemise Your Business with John Tonkin

SYSTEM = Saving Your Self Time, Energy, and Money. Businesses need systems in place in order to be successful. The benefits of systems include improved efficiency, extra profits, and higher sale values. Your business is not all about you. You need to have systems in place for your business to work without you. Get people involved. One person cannot do everything!

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How can you systemise your business to take it to the next level? John Tonkin shares his thoughts about the ins and outs regarding business systems. The most important aspects of business systems are: agreement on how things should be done, training, and support.

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Also, Tonkin uses the Four P's Framework for business systems:

** Policy (Why?)

** Process (What steps are involved?)

** Procedure (What are the necessary details?)

** Props (How to deliver systems – check-lists, signs, videos, etc.)

You don’t have to systemise everything – just core functions that cannot experience failure. Initially, you will have to dedicate costs to create the business systems. However, you are benefiting from day one. The initial costs save you time and money in the long run.

In this episode of Business Brain Food you will learn:

** Why businesses need systems

** How to use a Mind Map to start and create business systems

** How to involve team members in the development of systems

** How to implement business systems

** How to deliver and provide access to system props

** How to get team members to use the systems

** What common mistakes are made with systems

** When to review business systems

Resources mentioned in this episode:

** http://braininabox.com.au

** http://freemind.sourceforge.net/wiki/index.php/Main_Page

** https://www.lucidchart.com

** https://sites.google.com

** http://pocketinformant.com/

** https://www.vitalsmarts.com/influencer/

** http://actioncoachanz.com/how-to-systemise-your-business - video

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Do you use systems in your business?

You can use what you learned in this podcast to improve your business! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

Direct download: BBF034_Systemise_your_business_with_John_Tonkin.mp3
Category:general -- posted at: 12:00pm AEDT

Are good manners in business important or old fashioned? with Patsy Rowe

Statistics show that people are no longer saying: please, thank you, and other terms that express good manners and signs of respect. There is a lack of wanting to be more polite. People don’t have the manners they once had. With the hustle and bustle of daily life and use of social media, emails, and other electronic methods of communication, are good manners in business important or old fashioned?

Patsy Rowe, an author, keynote speaker and expert on business etiquette, believes good manners will never be old fashioned – especially in business! She discusses how to behave in public, how to introduce yourself, how to address people, and other valuable information. We are judged on how we look, how we speak, and how we behave. Therefore, it is important that our manners are good. Knowing basic skills can lead to success. Rowe’s tips will help lift up your standards in business etiquette and help you gain more business!

In this episode of Business Brain Food you will learn:

** Business etiquette tips

** The importance of interpersonal and communication skills in business

** How to make a good first impression

** The impact of the electronic world in business communication

** How employees are judged based on their manners

** How business etiquette differs across cultures

Resources mentioned in this episode:

** Visit Etiquette.com.au

** Etiquette's boot camp for blokes

** Time poor Australians abandoning good manners

Make sure to use good manners in the business world!

For example, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

Direct download: BBF033_Business_Etiquitte_Patsy_Rowe.mp3
Category:general -- posted at: 12:00pm AEDT

How to Create Leads with Content Marketing

Learn how to consistently create good content that drives leads into your Web site with Liza Choa. Productive content makes you money!

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Tim Washer, Senior Marketing Manager of Social Media at Cisco, shares his view on content marketing and the importance of using humour to engage people who interact with your brand. When you entertain people, your business amplifies its message and products. Connect with people through stories, and then they will share your stories with others – that’s a win for your business!

Content Maximiser founder Liza Choa discusses how to implement content marketing in business to generate leads and build authority relationships. You need to differentiate your business from others. Choa uses a 90-day planning, which involves developing content for 90 days in just one day to one week. Then you do not become overwhelmed trying to generate content. Her planning process includes using themes and referencing existing content that links back to her Web site.

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In this episode of Business Brain Food you will learn:

** The purpose of content marketing (sell products and generate leads)

** How to create a 90-day planning process

** To use content that engages people and builds relationships

** How to use multimedia content (audio, videos, emails, etc)

** To use outsourcing and existing content

** How to be aware of your customers’ needs and requests

** What equipment is needed to create content (lighting, cameras, microphones)

** Why to collect email addresses to build customer databases

Resources mentioned in this episode:

** Content Maximiser

** Get your free Bonus Gift!

** BBF:014 - Podcasting with John Lee Dumas

** BBF:017 - Marketing Automation with Crystelle Topatan

** Apple - iPad

** RODE Microphones - SmartLav

** RODE Microphones - PSA1

** www.google.com = search for swivl audio products

** www.elance.com

** www.fiverr.com

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Start developing your Content

Take advantage of the resources mentioned in this podcast to develop your own content marketing!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF032_How_to_create_leads_with_Content_marketing.mp3
Category:general -- posted at: 12:00pm AEDT

Web Marketing that Works

Learn how to market your business online! Adam Franklin, co-author of book Web Marketing That Works, discusses how to use the Internet to grow your audience, reputation, credibility, and business.

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Online marketing focuses on efforts that do not take much money, you just need to invest time. For very little cost, you can use blogs, email marketing, and social media to promote your business. However, make sure to offer quality over quantity when it comes to content. You can create a piece of content and then repurpose it by sharing it across multiple platforms.

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Adam Franklin provides tips on how to come up with fresh content:

** Get ideas from other blogs, articles, etc.

** Always know what your customers need and want.

** Keep a list of your customers’ frequently asked questions (FAQ).

In this episode of Business Brain Food you will learn:

** How to build relationships with new and existing customers

** Why to provide different pathways for customers to get to know you and trust you

** Why it is important to create one initial flagship piece of content that can help potential customers (ie checklist, report, eBook)

** The importance of producing exciting and enticing content

** How to use blogs (how often to post items, types of content to post, etc.)

** Why use Email marketing to provide customers with value-added content and offers

** The importance of sharing your content on Facebook, Twitter, and other social media sites

** How to create content and re-purpose it across other platforms

Resources mentioned in this episode:

** ActionCOACH Referral Partner Program

** Bluewire Media

** Bluewire Media Podcast

** Adam.Franklin@bluewiremedia.com.au

** https://twitter.com/itsadamfranklin

** Bluewire Media Book

** SkyGo

** Business 2 Community

** Lead Pages

** Spotify

** Amazon - Love at First Site eBook

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Share us with friends and family

If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF031_Web_Marketing_That_works.mp3
Category:general -- posted at: 12:00pm AEDT

How To Do Facebook Marketing with Ben Simkin

There are about 13.2 million Facebook users in Australia. Yet many businesses do not know how to use Facebook marketing to attract new clients, generate sales, and increase return on investment. How can businesses utilize the Facebook platform to get the best possible result? This podcast will tell you exactly what you need to do to effectively use Facebook to build your business.

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Ben Simkin, who spends $3 million on Facebook marketing in Australia, discusses how to market your business on Facebook to earn profits. As a Facebook marketing pioneer, he started using Facebook marketing in 2007 and discovered that he had to spend money on trying different techniques to determine what works best. Most importantly, he realized that knowing your target audience is the difference between making a profit and losing your money. Ben Simkin explains why businesses need a Facebook page, and what businesses need to do to make their Facebook page a success! Subscribe on iTunes In this episode of Business Brain Food you will learn:

** Why businesses should have a Facebook page

** Why businesses should use Facebook marketing

** How many and how often posts should be made

** What kind of content and images should be included in posts

** What techniques are most effective

** How to use feedback and statistical tools

Resources mentioned in this episode:

** Listen to the Marketing Hot Seat Podcast with Ben Simkin

** Visit the Business Net website

** Follow Benjamin Simkin on Facebook

** Follow Jab Jab Jab Right Hook on Twitter

** Start Advertising on Facebook now

** The Asana CRM

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Share our Business Podcast with your Friends

If you are enjoying these Business Brain Food podcasts, then make sure to share them on Facebook, Twitter, and other social media outlets. Use the power and influence of social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Kind regards, Ben Fewtrell (02) 9111 5000

Direct download: BBF030_How_To_Do_Facebook_Marketing_Ben_Simkin.mp3
Category:general -- posted at: 12:00pm AEDT

Anthony Turner from Business Success Radio interview Ben Fewtrell on Business Coaching

In this episode of business brain food for a change I am on the other side of the microphone and getting interviewed by Anthony Turner from the business success radio show. Anthony asked to interview me about Business coaching and why somebody would want to work with business coach.

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It was great to have the discussion about some of the preconceived ideas you may have about business coaching, In this interview I'd explain how business coaching can apply to anybody in any business and into many of the frequently asked questions business owners ask about engaging a business coach in their business.

I know for some of you I'm preaching to the converted as you already are working with one of my team and getting great results on your business coaching Journey, however, if you're a regular listener and you're not working with a business coach that maybe now is the time for you to take the opportunity to have a complimentary business assessment with one of my team.

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In this episode of Business Brain Food you will learn:

** What to look for when hiring a business coach

** What you should expect when working with a business coach

** Why you shouldn't hire an industry specific business coach

** The benefits of having more than one coach

** How having a business coach Will save you money and time

** What a business coaching program should include

Resources mentioned in this episode:

** businesssuccessradio.com.au

** Twitter @bfewtrell

** Learn more about Business Coaching

** How to pick the right Business Coach

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Tune into Business Success Radio

If you are listening to this podcast on a regular basis then you are also going to also want to listen into Anthony Turner on Business Success Radio. Anthony Turner interviews lots of fantastic business owners and people in the know about business and you are bound to pick up many great pieces of advice that you can apply to your own business.

Give Business Coaching a go

If after listening to episode 29 of our Business Brain Food Podcast and you are seriously considering getting a business coach - then get in touch with ActionCOACH Corporate Australia today. We offer the opportunity to partake in a complimentary 90 minute Business Coaching Session so that you can see if business coaching is right for you and we can see if you are ready to be coached.

Thanks for listening and until next time, have a profitable day!

Kind regards, Ben Fewtrell (02) 9111 5081

Direct download: BBF029_Anthony_Turner_interviews_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

The Great Fragmentation with Steve Sammartino

In this episode of the business of brain food podcast I chat with Steve Sammartino about his new book ‘The Great Fragmentation’ and what Steve calls the 200 year shift. As a business owner understanding the shift to the digital age is extremely important if you're going to succeed. We have seen many businesses dwindle and die because they have not adapted to the new way of doing business.

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During this interview you will learn how to cope with this radical shift and we'll discuss some of the 20 big ideas that Steve feels is changing the world we live in. You'll learn why bigger businesses are going to struggle more with the shift in the digital age and how the Internet will change how you do business forever.

No matter what business you're in this is one podcast episode you must listen to, to prepare yourself for the future.

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In this episode of Business Brain Food you will learn:

** What outsourcing is and who it's for

** Why business is moving from mass to niche

** Why 3-D printing is going to play such an important part in the future

** That learning should be a part of your day everyday not just something that's nice to do

** Why the future of business is small

** How the Internet will change the way you do business in the future

** What you can do to prepare and at that in the digital age

Resources mentioned in this episode:

** Twitter @sammartino

** stevesammartino.com

** startupblog.wordpress.com

** http://www.superawesomemicroproject.com

** http://beersblokesbusiness.com

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Tell a Friend

If you are enjoying each of these podcasts and know someone else that would also benefit from listening to weekly business advice, please copy and paste the link for this podcast in an email to them or let them know through social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF028_Steve_Sammartino.mp3
Category:general -- posted at: 12:00pm AEDT

Starting your Own Business with Rieva Lesonsky

In this episode of business brain food I talk with Rieva Lesonsky, author of the bestselling book Start Your Own Business and the former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s small business owners for more than 30 years. She’s got an inside perspective on what entrepreneurs want and how to help them grow successful businesses.

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Even if you’re in business already, there are several gems that Rieva shares during this interview that will help you take your business to the next level. If you haven't started your business yet, this is one episode you definitely do not want to miss!

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In this episode of Business Brain Food you will learn;

** What Facebook and Bunnings have in common

** How to come up with a business name, and change your name if you got it wrong the first time!

** Why you need to take time away from the day to day running of your business

** The keys to starting your own business

** What needs to be in your business plan

** Why identifying frustrations will help you build a successful business

** Why being passionate about something is not a good reason to start a business

** The Secret to finding the idea to start a business

** Why you don’t have to be number 1 in the market

Resources mentioned in this episode:

** www.flyingsolo.com.au

** www.business.gov.au

** www.smallbizdaily.com

** Rieva Lesonsky has several books on Amazon

** Connect with Rieva Lesonsky on linkedIn

** twitter Rieva Lesonsky @Rieva

** Email Rieva Lesonsky

Additional Resources:

** BBF:024 Seven Keys to Business Success with Ben Fewtrell

** 5 Tips for choosing a Business Name

** Our top 4 tips to starting a business

** 4 Steps on how to create an effective business plan

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Leave us a review on iTunes

If you are listening to the Business Brain Food Podcast on iTunes and are enjoying it, we would love for you to leave us a review and let others no what you think. Simply click on the purple button above and follow the link to the iTunes store. There you will be able to click on the review tab and enter in your feedback. Any and all reviews are welcome and help us reach more listeners on iTunes.

Remember to go and find out more about Rieva Lesonsky and until next time, have a profitable day!

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF027_Rieva_Lesonsky_Start_Your_Own_Business.mp3
Category:general -- posted at: 12:00pm AEDT

Direct download: BBF026_Steer_Clear_of_the_Bull.mp3
Category:general -- posted at: 12:00pm AEDT