Business Brain Food

How To Do Facebook Marketing with Ben Simkin

There are about 13.2 million Facebook users in Australia. Yet many businesses do not know how to use Facebook marketing to attract new clients, generate sales, and increase return on investment. How can businesses utilize the Facebook platform to get the best possible result? This podcast will tell you exactly what you need to do to effectively use Facebook to build your business.

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Ben Simkin, who spends $3 million on Facebook marketing in Australia, discusses how to market your business on Facebook to earn profits. As a Facebook marketing pioneer, he started using Facebook marketing in 2007 and discovered that he had to spend money on trying different techniques to determine what works best. Most importantly, he realized that knowing your target audience is the difference between making a profit and losing your money. Ben Simkin explains why businesses need a Facebook page, and what businesses need to do to make their Facebook page a success! Subscribe on iTunes In this episode of Business Brain Food you will learn:

** Why businesses should have a Facebook page

** Why businesses should use Facebook marketing

** How many and how often posts should be made

** What kind of content and images should be included in posts

** What techniques are most effective

** How to use feedback and statistical tools

Resources mentioned in this episode:

** Listen to the Marketing Hot Seat Podcast with Ben Simkin

** Visit the Business Net website

** Follow Benjamin Simkin on Facebook

** Follow Jab Jab Jab Right Hook on Twitter

** Start Advertising on Facebook now

** The Asana CRM

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Share our Business Podcast with your Friends

If you are enjoying these Business Brain Food podcasts, then make sure to share them on Facebook, Twitter, and other social media outlets. Use the power and influence of social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Kind regards, Ben Fewtrell (02) 9111 5000

Direct download: BBF030_How_To_Do_Facebook_Marketing_Ben_Simkin.mp3
Category:general -- posted at: 12:00pm AEDT

Anthony Turner from Business Success Radio interview Ben Fewtrell on Business Coaching

In this episode of business brain food for a change I am on the other side of the microphone and getting interviewed by Anthony Turner from the business success radio show. Anthony asked to interview me about Business coaching and why somebody would want to work with business coach.

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It was great to have the discussion about some of the preconceived ideas you may have about business coaching, In this interview I'd explain how business coaching can apply to anybody in any business and into many of the frequently asked questions business owners ask about engaging a business coach in their business.

I know for some of you I'm preaching to the converted as you already are working with one of my team and getting great results on your business coaching Journey, however, if you're a regular listener and you're not working with a business coach that maybe now is the time for you to take the opportunity to have a complimentary business assessment with one of my team.

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In this episode of Business Brain Food you will learn:

** What to look for when hiring a business coach

** What you should expect when working with a business coach

** Why you shouldn't hire an industry specific business coach

** The benefits of having more than one coach

** How having a business coach Will save you money and time

** What a business coaching program should include

Resources mentioned in this episode:

** businesssuccessradio.com.au

** Twitter @bfewtrell

** Learn more about Business Coaching

** How to pick the right Business Coach

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Tune into Business Success Radio

If you are listening to this podcast on a regular basis then you are also going to also want to listen into Anthony Turner on Business Success Radio. Anthony Turner interviews lots of fantastic business owners and people in the know about business and you are bound to pick up many great pieces of advice that you can apply to your own business.

Give Business Coaching a go

If after listening to episode 29 of our Business Brain Food Podcast and you are seriously considering getting a business coach - then get in touch with ActionCOACH Corporate Australia today. We offer the opportunity to partake in a complimentary 90 minute Business Coaching Session so that you can see if business coaching is right for you and we can see if you are ready to be coached.

Thanks for listening and until next time, have a profitable day!

Kind regards, Ben Fewtrell (02) 9111 5081

Direct download: BBF029_Anthony_Turner_interviews_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT

The Great Fragmentation with Steve Sammartino

In this episode of the business of brain food podcast I chat with Steve Sammartino about his new book ‘The Great Fragmentation’ and what Steve calls the 200 year shift. As a business owner understanding the shift to the digital age is extremely important if you're going to succeed. We have seen many businesses dwindle and die because they have not adapted to the new way of doing business.

* Press play above to listen to this weeks Podcast *

During this interview you will learn how to cope with this radical shift and we'll discuss some of the 20 big ideas that Steve feels is changing the world we live in. You'll learn why bigger businesses are going to struggle more with the shift in the digital age and how the Internet will change how you do business forever.

No matter what business you're in this is one podcast episode you must listen to, to prepare yourself for the future.

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In this episode of Business Brain Food you will learn:

** What outsourcing is and who it's for

** Why business is moving from mass to niche

** Why 3-D printing is going to play such an important part in the future

** That learning should be a part of your day everyday not just something that's nice to do

** Why the future of business is small

** How the Internet will change the way you do business in the future

** What you can do to prepare and at that in the digital age

Resources mentioned in this episode:

** Twitter @sammartino

** stevesammartino.com

** startupblog.wordpress.com

** http://www.superawesomemicroproject.com

** http://beersblokesbusiness.com

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Tell a Friend

If you are enjoying each of these podcasts and know someone else that would also benefit from listening to weekly business advice, please copy and paste the link for this podcast in an email to them or let them know through social media. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9811 5000

 

Direct download: BBF028_Steve_Sammartino.mp3
Category:general -- posted at: 12:00pm AEDT

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