Business Brain Food

Leverage Social Media Content Marketing with Trevor Young

Social media is a marketing strategy. But how do you utilize and leverage social media to become a subject matter expert and build your business?

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Trevor Young is a public relations (PR) warrior who uses social media to put money in the bank. He wrote a book titled, “microDOMINATION.” It describes how to leverage social media and content marketing to build a mini-business empire around your personal brand. Blogs, podcasts, and videos are some of the ways to participate in social media. If you are not sure where to start, then start a blog to share your knowledge and thoughts.

It is important to build an audience and community around your brand by providing social media content that is helpful, useful, and valuable. How is the information you provide going to help people? It is a matter of quality over quantity when it comes to content.

You need to attract people who are interested in your thoughts and beliefs. If they follow you, the people are the ones who determine leaders and experts. Your reputation is built over time. People will share your content and recommend you to others. Build your personal brand over a period of time, and that is when the opportunities start coming.

Today, marketing forces businesses to think about and listen to their audience: What’s in it for them when it comes to your products and business?

In this episode of Business Brain Food you will learn:

** Ten life hacks you can use to become more productive in your business

** How social media is used to earn money and profits

** About successful social media experts like Darren Rowse and Gary Vaynerchuk

** How to become an subject matter expert

** Why it is important to create useful and valuable content

** How public relations has changed due to the Internet and social media

** How to build an audience and community around your brand

** How to find time to be consistent on content creation

Resources mentioned in this episode:

** www.trevoryoung.me

** twitter.com/trevoryoung

** www.trevoryoung.me/rr-podcast-guests/

** www.rescuetime.com

** productivemag.com

** www.wunderlist.com

** meetedgar.com

** hootsuite.com

** getcoldturkey.com

** inboxpause.com

** www.barnesandnoble.com/w/tipping-point-malcolm-gladwell/1100221685?ean=9780316346627

** www.garyvaynerchuk.com

** www.problogger.net

** blog.firebrandtalent.com/about

** www.davidmeermanscott.com

** www.podlegal.com.au

** jaybaer.com/about-jay

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Use Social Media

Use the tips mentioned in this podcast to take your business to the next level by utilizing social media! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers, Ben Fewtrell

 

Direct download: BBF038_Leverage_Social_Media_Content_Marketing.mp3
Category:general -- posted at: 12:00pm AEDT

Bounce Forward with Sam Cawthorn

Everyone has problems – at work and in life. Sam Cawthorn discovered success from his adversity and overcoming tough times. He was a sales representative who fell asleep at the wheel and was hit by a semi-trailer truck. He was in the hospital for more than five months and was told he might not survive or walk again. He was in a wheelchair for a year, and his right arm was amputated.

* Press play above to listen to this weeks Podcast *

There are three main ingredients to focus on during difficult times:

  1. Proximity: Surround yourself with positive and supportive people (wife, parents, children, etc.).
  2. Leverage Happiness: Learn and decide to be grateful and happy rather than bitter and depressed.
  3. Bounce Forward and Not Back: Don’t go back to where you have been. Instead, the toughest times generate growth.

Sam Cawthorn realised he was alive for a reason and purpose. He has a valuable message to share and wants to help people with their own personal transformation. To describe his journey of self-discovery, he is now a motivational speaker and has written several books, including Bounce Forward. Also, he has partnered with Google to create the Institute for Professional Speakers, which teaches people all aspects involved with public speaking.

In this episode of Business Brain Food you will learn:

** How to bounce forward, not back

** Tips to stand out as a person of influence

** Why it is important to have mentors

** The need for your message to have value

** How to deliver your message through social media, books, and other outlets

** How to connect with and engage target audiences

Resources mentioned in this episode:

** www.samcawthorn.com

** www.samcawthorn.com/shop

** www.instituteforprofessionalspeakers.com

** www.samcawthorn.com/professional-speakers/2014-q3-c/

** caringforpeople.org

** www.hiahomeshow.com.au

** www.blackdoginstitute.org.au

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Are you okay?

Having a bad day at work? Did you get sad news about a family member? Everyone experiences tough times. You can use this podcast to bounce forward. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell

Direct download: BBF037_Bounce_Forward_Sam_Cawthorn.mp3
Category:general -- posted at: 12:00pm AEDT

From Unknown to Expert with Catriona Pollard

CP Communications founder Catriona Pollard shares information on how to go from being an unknown to an expert in any field. She knows just how to do that because she went from being an unknown in the public relations (PR) field to becoming an expert and is now known as one of the Top 100 PR people to follow on Twitter and a PR leader, mover, and shaker in Sydney.

* Press play above to listen to this weeks Podcast *

Pollard started with nothing when figuring out how to grow her business. She realized that she needed to step into the spotlight and own her expert knowledge. She built trust and recognition by sharing her stories and experience. Through personal development and growth, she developed a system and wrote a book on how to become a recognized expert.

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Her 5-star system for becoming an expert focuses on:

  1. Identify Purpose and Motivation: Why do you want to share your experience?
  2. Set the Scene/Stage: What do you do? Develop your personal brand by creating an elevator statement, key messages, biographies, and other foundation items. The words you use should be heard, remembered, and repeated.
  3. Turn on the Spotlight: Develop a personal Web site and blogs to share your stories and experience.
  4. Utilize the Media/Journalists: Learn how the media and journalists work and what sparks their interest. Use tactics to get journalists to write about you.
  5. Own Your Expertise: Grow your role as an expert through various social media outlets.

In this episode of Business Brain Food you will learn:

** How to go from an unknown to an expert in a specific field

** To use a 5-Star system to become an expert

** To identify your purpose and motivation for becoming an expert

** How to use blogs, Web sites, networking events, and other resources to promote your personal brand

** What to do to get the media and journalists to write about you

** How to become a thought leader and influencer

Resources mentioned in this episode:

** http://www.catrionapollard.com/

** https://twitter.com/CPCPR/

** http://www.cpcommunications.com.au

** https://www.facebook.com/cpcommunications

** https://www.youtube.com/user/PublicRelationsTips

** http://actioncoachanz.com/bbf012-how-to-present-with-michelle-bowden

** https://publicrelationssydney.com.au/

** https://unknowntoexpert.com/

** https://www.pinterest.com/cpcpr/

** https://plus.google.com/+CpcommunicationsAu/posts

** http://www.ted.com/about/programs-initiatives/tedx-program

** https://en.todoist.com/

** http://www.amazon.com/Cave-Snow-Tenzin-Palmos-Enlightenment/dp/1582340455

Subscribe on iTunes

Use Social Media

Use the power of social media to become an expert in your field! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers, Ben Fewtrell

 

Direct download: BBF036_Unknown_to_Expert_Catriona_Pollard.mp3
Category:general -- posted at: 12:00pm AEDT

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