Business Brain Food

AutoPilot Your Business with Heather Porter and Andrew McCauley

Are you living in a cave? Are you still scratching your head about Twitter and other social media sites? Then, as a business owner and/or entrepreneur, you need to learn how to use social media to drive marketing and sales. First, you need a web site for your business. AutoPilot and automate your site to convert visitors into customers and generate sales. Your Web site should sculpt your customer’s journey!

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How do you autopilot your business and Web site? Get help! Andrew McCauley and Heather Porter, founders of AutoPilot Your Business, help business owners utilize online and social media marketing. AutoPilot teaches and educates people on how to use these platforms for their business. Also, it helps businesses concentrate on getting online and developing a strong Web presence. Here are some key tips to follow:

** Your Web site needs to be viewable on both computers and mobile devices.

** Make sure to feature fresh, unique, and relevant content.

** Simplify your site - less clicks and scrolling the better!

In this episode of Business Brain Food you will learn:

** How to utilize the online world and social media

** About tools and plug-ins to use for your Web site

** What devices are used to view Web sites

** How to set-up a Web site (hosting, domain, themes, design, etc.)

** What to include on your site (forms, blogs, about)

** About opt-in giveaway items (checklists, downloads, etc.)

** About email autoresponders (Mail Chimp, Constant Contact, etc.)

** How to drive traffic to your Web site

Resources mentioned in this episode:

** AutoPilot Your Business: www.autopilotyourbusiness.com

** AutoPilot Your Business – Connect With Us Socially: aybsocial.com

** AutoPilot Your Business Podcasts: autopilotyourbusiness.com/podcasts/

** Snapchat: snapchat.com

** WordPress.com: wordpress.com

** WordPress.org: wordpress.org

** Envato Market: themeforest.net

** LeadPages: leadpages.net

** MailChimp: mailchimp.com/

** Constant Contact: www.constantcontact.com

** Campaign Monitor: www.campaignmonitor.com

** AWeber: www.aweber.com

** Outbrain: www.outbrain.com

** Kalin's PDF Creation Station: wordpress.org/plugins/kalins-pdf-creation-station

** Dropbox: dropbox.com

** 6 Steps to Fast Track Your Business: businessfasttrack.com.au

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Is your Web site everything it can be?

Does it bring in customers and generate sales? If not, make sure to use the tips and advice provided in this podcast to improve your site! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF046_Autopilot_Your_Business_with_Heather_Porter_and_Andrew_McCauley.mp3
Category:general -- posted at: 12:00pm AEDT

How to Double Your Productivity with Colin Boyd

Many of us struggle to get everything done for work. We log a ridiculous amount of work hours. There are so many distractions like cell phones and tablets that take away our focus. How can we be more productive and stay focused when there is so much to do and we are being pulled in so many directions? And how do we get rid of the Superman mentality?

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Colin Boyd will share hacks on how we can get more done in less time by being more efficient and productive. He is a high-performance, leadership, and productivity coach. He helps business professionals be more productive and become better leaders and influencers. Colin encourages business owners and employees to follow various tips, including learning to let go of a few things by outsourcing some tasks, making lists of what you want to achieve each day, and taking time to be inspired to think about planning and other strategic tasks. It’s not about how many hours you work. It’s about what time you spend working on! In this episode of Business Brain Food you will learn:

** How to handle and reduce distractions

** The six modes of work

** How to create five must-haves for each day

** About tools and apps that help you be productive

** The three forces of focus

** The Brazilian Barbecue concept

** About mistakes made that effect productivity

Resources mentioned in this episode:

** Colin Boyd

** Hewlett-Packard Co.

** Suncorp Insurance

** Flight Centre

** Gloria Jeans

** Aurora Energy

** LS Travel Retail

** The Perfect Wave

** Anytime Fitness

** fiverr.com

** oDesk

** Evernote

** Wunderlist

** OmniFocus

** Dropbox

** The Charisma Myth

** Voxer

** 6 Steps to Fast Track Your Business

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Now it is up to you!

Are there just not enough hours in the day to get all of your work done? No worries. Just use the information provided in this podcast to get more done is less time. If there are things, that after listening to this podcast that you decide to implement, we would love to hear about it. You can let us know by simply putting your key take a ways in the comments section below. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF045_How_to_Double_your_Productivity_with_Colin_Boyd.mp3
Category:general -- posted at: 12:00pm AEDT

Predicting the Future of Business with Mark McCrindle

Mark McCrindle is a social researcher, author, futurist, and the go-to-guy for predicting the future of business. However, he doesn't even use a crystal ball! Mark researches trends and spends time trying to understand what is happening in society – social trends to be aware of in business. His research methods include online panels, online surveys, pen-and-paper studies, focus groups, and interviews. Research offers an opportunity to gain insight and respond to changing needs.

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We are in the midst of the most transformative decade. It is important for businesses to observe, understand, and respond to changes in technology. Don’t get stuck in the 80s! People of all ages use technology and social media. It doesn't matter whether you are a Baby Boomer or a Generation Xer. Have you heard the phrase, “Retired and wired”? It is about the attitude, not the age or generation. Businesses need to have a non-stop quest for survival and transformation when it comes to changes in trends. Don’t be resistant to change – it may mean the difference between failure and success! In this episode of Business Brain Food you will learn:

** How research is conducted

** How to make research findings available

** About current and future trends in business

** About the impact of social media and technology on business

** How businesses adapt to changes in technology

** How to handle different generations of employees and customers

** Whether businesses should utilize online selling/services

** How to maximize value and increase loyalty for your business

Resources mentioned in this episode:

** Mark McCrindle's Website

** View the various McCrindle Research Reports

** Business Brain Food Podcast #41 with Genevieve George

** Gerry Harvey

** WhatsApp

** John Wesley

** The Tipping Point

** Ben Fewtrell – Twitter

** Ben Fewtrell – LinkedIn

** Ben Fewtrell – Facebook

** Ben Fewtrell – ActionCOACH

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Are you a business owner?

Use the information provided in this podcast to address the needs of all generations when it comes to the ever-changing world of technology and future trends. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them with family and friends and anyone else that you feel will get a lot from them. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF044_Predicting_the_future_of_business_with_Mark_McCrindle.mp3
Category:general -- posted at: 12:00pm AEDT

Go Bananas Marketing Your Business with Franziska Iseli-Hall

These days, everything is online, right? Well, that makes for a lot of online clutter, and it’s not all about being online and social media. When it comes to marketing your business, make sure to use both online and "offline/old school" marketing strategies. Think about it... don’t you miss junk mail?

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Franziska Iseli-Hall is a winner of the “Young Entrepreneur of the Year” award and is a leading marketing strategist. She works for Basic Bananas, which offers marketing education courses. She helps businesses learn how to use both offline and online marketing strategies. How do you attract new customers and retain existing ones? Offline marketing includes strategic partnerships and direct mail; and online marketing includes social media advertising, functional Web sites, and webinars. Business owners need to understand the power of using both. It is important that your marketing is authentic, original, enticing, and relates to customers. The best marketing doesn’t look like marketing! In this episode of Business Brain Food you will learn:

** Offline and online marketing strategies

** The importance of using both online and offline marketing

** Tips for successful direct mail campaigns

** How to build strategic partnerships

** About building targeted databases

** How to follow up with new and existing customers/clients

** How to use social media sites for advertising

** Which are the best low-cost items or giveaways to offer for generating leads

Resources mentioned in this episode:

** Basic Bananas

** Basic Bananas Blast Off Workshop

** Franziska Iseli-Hall Facebook

** Franziska Iseli-Hall Twitter

** John Lee Dumas Podcast

** Pat Flynn/Smart Passive Income Podcast

** Influence by Robert Cialdini

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What methods do you use to market your business?

Use the methods used in this podcast to take your business to the next level! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. And make sure to follow Franziska Iseli-Hall on social media, say hello and let her know that you heard about her on this podcast. You never know... She might be able to help you out. Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000   I could not find her Instagram link.

Direct download: BBF043_Go_Bananas_Marketing_your_Business_with_Franziska_Iseli_Hall.mp3
Category:general -- posted at: 12:00pm AEDT

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