Isn’t it nice when someone has a big idea and backs themself to make it happen? Kelly Lavery tells Ben her truly inspirational story - a story that took her to the financial brink but out the other side as a famous inventor and successful businesswoman. Her invention, the Strucket, is now on sale at some massive retailers and you may have even seen it featured on TV.

See some of Kelly’s top tips below:
** A failed business can set you up to succeed with the next one. Failing once really worked for Kelly.
** Make sure you know exactly how much money you can afford to lose when you’re starting your business. Plan your worst-case financials in advance and stick to them.
** If you are developing something that nobody has done before, be prepared to spend a huge amount on marketing. You will need to do a lot to educate your market.
** Think seriously about getting a business partner if you don’t have one. It was this one decision that made Kelly’s business.
In this episode of Business Brain Food you will learn:
** How to get your invention to market
** How a prototype can become a viable product
** The true cost of producing a new invention
** How it’s possible for a mother to raise kids and be a successful entrepreneur
** The value of partnership in business
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** See the Strucket in action: http://www.strucket.com

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with a great quote from Kelly: “Every problem has a solution, but sometimes our emotions make that solution a little bit hazy.”
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500

This week we have an enlightening chat about freelancing and company branding with and absolute authority on the matter, Alexandra Watkins. As CEO of her own creative agency, Alexandra has worked with some very impressive clients such as Google, Amazon and Dunkin’ Donuts. She has also written the brilliantly titled Amazon-besteller, “Hello, my name is awesome!”

See some of Alexandra’s top tips below:
** Be proactive. Don’t be afraid to find people on Linkedin who work for companies you like and offer up your services.
** Consider using virtual teams with employees based around the world. You can cut your overheads significantly
** Think seriously about your brand name. No other investment in your business will be used as much as your name
** Think about joining professional groups where you could meet potential future clients
** When naming your business, use a name that will mean something to your customers, not just you.
In this episode of Business Brain Food you will learn:
** How Alexandra has remained relevant for 15 years
** How to name your business
** The pros and cons of freelancing
** The dangers of too much automation
** How to make virtual teams work for your business
Resources mentioned in this episode:
** If you’re a business coach, business adviser or would like to become one, go to: https://maxmyprofit.com.au/business-exceleration.html

** Alexandra’s agency website: http://www.eatmywords.com

** Find Alexandra on Linkedin here: https://www.linkedin.com/in/alexandrawatkins/

** Buy Alexandra’s book on Amazon with this link

** All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

** Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/
** Twitter: https://twitter.com/bfewtrell

Call to action:
We’ll end with Alexandra’s favourite quote: “To fail once is a lesson, twice is stupidity”.
Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!
Until next time, have a profitable day!
Cheers,
Ben Fewtrell
02 8808 5500