Business Brain Food

Are you enduring your career, or are you enjoying your career? Our guest this week has kindly given us the toolkit to make sure we enjoy our careers. Mark McKeon has become a master of the art of mind control and high performance, thanks to 20+ years as a performance coach in the AFL and beyond.

What sets Mark apart from many gurus is that he is qualified in the physiology of performance, as well as the mental side. He’s just as comfortable talking about adrenaline and cortisol as he is about positive thinking and prioritising. His book, “The Go Zone”, is a culmination of his years of work and study, so we talked to him about how his “Go Zone” framework can be used by people to achieve maximum performance. Here were some of the highlights:

** Be in control of events rather than letting events control you.

** Stress in itself is not a bad thing – in fact, we all need a certain level of stress to remain healthy – but not recovering from stress is extremely harmful.

** Know your diary three weeks in advance and compartmentalise everything from the most important tasks right down to time off.

** Consider using a buzzer or some kind of automatic mechanism to help you compartmentalise your days.

** Have no shame in letting people know that you are not to be disturbed when you’re in your most important time slot of the day (AKA, your “Go Zone”). You could wear a hat, lock the door, turn your phone off etc. etc.

** Mark’s optimum length for being 100% focused on your own tasks is 2 hours

What’s in your mind has a clear physical impact which, in turn, affects the way you think and the way you perform. This is why getting a hold of each day is so important. The “Go Zone” is part of a framework to make sure you don’t sleepwalk into bad mental and physical habits. In this episode of Business Brain Food you will learn:

** The value of business coaching

** How to buy yourself more time

** How to get over the guilt of not doing work

** What a “Go Zone” means

** How to handle the weekend

** The control of adrenaline

** How cortisol can create unhealthy habits

  Resources mentioned in this episode:

** Mark’s email address: mark@mckeon.com.au

** Mark’s website: http://www.markmckeon.com/

** Business Brain Food Facebook Group – What should we do for the 100th show? Post your ideas to the group! (www.facebook.com/groups/businessbrainfood)

** Free, no-obligation business coaching chat with a member of Ben’s team: (http://actioncoachanz.com/free-business-coaching-session)

** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)

** Facebook (www.facebook.com/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

  Remember that there is some concrete science behind the ups and downs of the working day - it can be physically measured in terms of adrenaline, blood sugar etc. – it’s not just the random factor of “having a bad day” or “having a good day”. The good news is; you can control it. Have a listen to Mark and he’ll show you how. The science behind it is complex, but the way to apply it is very simple indeed. Now get in that Go Zone! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF090_Work_Life_Balance_and_High_Performing_Teams.mp3
Category:general -- posted at: 12:00pm AEDT

We’ve said it before and we’ll say it again; if your company is not on Facebook, then it should be. If you are on Facebook, then you can benefit from learning about the many different advertising options on offer, so this week we’ve got Samuel Junghenn on the show: a man who knows Facebook advertising inside out.

Samuel has used Facebook to push his own marketing business as well as for numerous different clients, so he has certainly been there and done it. He shared some great tips with Ben this week. We can’t mention them all here so do have a listen, but see below for some snippets:

** 74% of people will look you up online, even if they’ve heard about you before, so your online presence is vital.

** People seeing your ads is not what makes you money – it’s what happens after that.

** Be careful of people who claim to be ‘gurus’ of Facebook marketing. If they’re spending all of their time teaching then they probably aren’t keeping up with the marketing trends.

** The days of flashing banner ads are basically over. Think of your advertising as something that is down-to-earth and, ideally, part of a conversation about an issue that your audience is already having.

** If you’re running a competition, make sure the prize is relevant to a product or service your company is offering.

** Don’t make your Facebook audience too big. Optimum target audiences should be in between 10,000 and 100,000.

** Whatever campaign you do, it is vital you have the right mechanism to capitalize on any increased interest, i.e. a robust CRM system.

** Consider your strategy in three sections: “audience”, “offer” and “follow up”.

  There are many different forms of advertising on Facebook, but be cautious about spending too much money on the most simple methods. It’s worth understanding the ad manager properly and taking more time to focus your campaign. In this episode of Business Brain Food you will learn:

** How to target different subsets of audiences

** The different types of Facebook ads

** Layering

** Native advertising

** Examples of how to harvest qualified leads

** Video advertising on Facebook

** The relevance of Facebook likes

** How to measure boosted posts

  Resources mentioned in this episode:

** Samuel’s marketing agency: http://www.thinkbigonline.com

** Samuel’s personal website/blog: http://www.samueljunghenn.com

** Business Brain Food Facebook Group – What should we do for the 100th show? Post your ideas to the group! (facebook.com/groups/businessbrainfood)

** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF”

** Free, no-obligation business coaching chat with a member of Ben’s team: (http://actioncoachanz.com/free-business-coaching-session)

** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)

** Facebook (facebook.com/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

The different options on offer can be daunting, but that doesn’t mean that you should avoid Facebook marketing altogether. Even if you need to use an agency to do your marketing for you, you will only get the best out of your Facebook marketing campaigns if you understand the basics. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF089_Using_Facebook_Ads_To_Generate_Leads.mp3
Category:general -- posted at: 2:36am AEDT

LinkedIn is hardly a new phenomenon, but do you really know how to utilise it properly for your business? Our guest this week, Jason Miller, certainly does. He’s the worldwide group manager for content marketing, so you can be pretty sure that he knows what he’s talking about. He came into the world of marketing after a career in music, first as a band member and then as an artist development professional for Sony Music. He became fascinated by the potential of the internet for bands/musicians to interact with their fans, but his employers didn’t share his enthusiasm, so he left and made it his mission to become an expert on all things internet marketing. He’s also written an Amazon #1 bestseller, Welcome To The Funnel, but if you want some of his insight without buying the book, see below, and then have a listen to the show!

** Write a good headline on your profile, and it doesn’t have to be short and snappy. This is your chance to give a brag summary of the services you offer.

** Don’t forget that LinkedIn profiles are searchable on google, so make sure they are optimised properly.

** The most effective blog posts on LinkedIn are commentaries on current news in your industry.

** Remember that anyone who interacts with blog posts on LinkedIn is directly contactable – they are not just faceless usernames like you would see below most other articles.

** Although a lot can be done on LinkedIn for free, it’s worth fully understanding the power of the premium services + also the potential of sponsored content.

** A LinkedIn company page is an absolute must.

  In this episode of Business Brain Food you will learn:

** How to write an appropriate profile

** The power of LinkedIn blogging

** When it’s appropriate to connect with people

** What you get from LinkedIn Premium

** How LinkedIn integrates with Slideshare

** LinkedIn Sales Navigator

  Resources mentioned in this episode:

** Ben’s LinkedIn Profile: (https://www.LinkedIn.com/in/benfewtrell)

** Jason’s LinkedIn: (https://www.LinkedIn.com/in/jsnmiller)

** Slideshare: (http://www.slideshare.net/)

** The Sophisticated Marketer’s Guide To LinkedIn (https://business.LinkedIn.com/marketing-solutions/c/14/1/sophisticated-guide-for-marketing)

** Jason’s site: (http://www.welcometothefunnel.com/)

** Business Brain Food Facebook Group – What should we do for the 100th show? Post your ideas to the group! (facebook.com/groups/businessbrainfood)

** Sponsor the show: ben@maxmyprofit.com.au, put in subject line “interested in sponsoring BBF”

** Free, no-obligation business coaching chat with a member of Ben’s team: (http://actioncoachanz.com/free-business-coaching-session)

** Ben’s Daily Business Tips podcast (http://www.dbtpodcast.com)

** Facebook (facebook.com/businessbrainfood)

** Twitter (https://twitter.com/bfewtrell)

** ActionCOACH (http://actioncoachanz.com/itunes)

** ActionCOACH (http://actioncoachanz.com/stitcher)

  As Jason says, “people spend time on social networks, but they invest in LinkedIn”. Can you really afford to not be an expert on the biggest networking facility in the world? Jason will show you the ropes! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF088_From_Heavy_Metal_to_LinkedIn_Marketing.mp3
Category:general -- posted at: 12:00pm AEDT

1