Business Brain Food

How to Succeed at Cold Calling

Cold calling – a lot of people are terrified by it! It can put a shiver up and down most people’s spines. But it is time to reprogram your brain to think about cold calling in a positive way. Ben Fewtrell shares why cold calling is good for your business! The best way to grow your business is to pick up the phone. You’ve got to sell something to somebody. You can use cold calling to re-engage existing customers as well as reach potentially new customers.

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Preparation is important. For cold calling, prepare your:

** Thinking

** Environment

** Offer

** Handling of gatekeepers

Here are some more helpful tips about cold calling:

** Get someone’s attention

** Have Call Center reps located in the same country and speak the same language

** Focus on finding the right people (the right customers)

** Believe in what you are selling and that it benefits customers

** Be the listener, not the talker

** Prepare the right questions

** Build a relationship through trust and rapport

Resources are available for cold calling, including the Yellow Pages and LinkedIn. Also, Ben offers a great cold calling script to use as a guide. Overall, you need to have effective methods, understand the process, and develop a strategy. Cold calling is a great tool, so don’t be afraid to use it! In this episode of Business Brain Food you will learn:

** Why utilize cold calling

** Resources/databases available

** Techniques and preparation

** Call centre locations

** Providing benefits and adding value

** Available communication avenues (emails, cold calling, direct mail, etc.)

** Opt-outs, Do Not Call lists, and other restrictions

Resources mentioned in this episode:

** Downloadable: Cold Calling Script

** Gary the Goat: facebook.com/jimboandgary

** Pro Bono Coaching Session: businessassessment.com.au

** IMDb Boiler Room: Boiler Room

** Ari Galper: unlockthegame.com

** Jim Rohn: Quotes

** Follow Ben Fewtrell on: LinkedIn

** Follow Ben Fewtrell on: Twitter

** Follow Ben Fewtrell on: Facebook

Subscribe on iTunes

Start Cold Calling

Take the fear out of cold calling by using the tips provided in this podcast. Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day! Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF057_How_to_Succeed_Cold_Calling_with_Ben_Fewtrell.mp3
Category:general -- posted at: 12:00pm AEDT