Business Brain Food


How To Get More Leads, Customers and Sales With Digital Marketing Expert Greg Cassar

Every business needs to know how to market themselves in the online sphere. Greg Cassar is all about empowering businesses to do just that. Having run his own online stores, he then built up a marketing agency, before deciding to become an online marketing coach. He now has a portfolio of clients who turn over AUD 500,000 to AUD 100,000,000 per year, but took the time out to give us the benefit of his wisdom in this week’s podcast.

Here are some of the key points:

** Because people are in the habit of sussing out companies online, that means that every business can benefit from online marketing.

** Build your database! It sounds obvious, but list building is an absolute must.

** “How can we help?” is a good question to induce people to give their details. It is less pushy than more obvious calls to action.

** Build your online-business persona as an authority. Don’t lose sight of this when developing your websites and campaigns.

** Consider the different end goals of each page on your website. One might be “will the user buy?”, but another might be “will the user stay and find out more?”. Adapt your message to reflect these goals.

** People often don’t read every word of a website. Make sure that the user can get the message if they just skim-read the headings.

** Facebook advertising is very powerful indeed. There is nothing else out there that can be tailored to such a specific global audience.

** “What you can measure, you can manage”. Make absolutely sure that you use the data available to you from sources like Facebook and google adwords in order to build a true picture of what works and what doesn’t in your marketing mix.

The general message from Ben is that everything you do with your online presence can have an effect. All your web content will be measured by google’s algorithms, and all of your advertising clickthroughs on facebook will be available on your dashboard etc. etc., so use this to your advantage and customise everything you can in order to build that customer base. In this episode of Business Brain Food you will learn:

** Shortcuts towards how a business can maximise their online exposure from scratch

** The meaning of the term ‘authority site’

** The power of facebook marketing

** The dos and don’ts of websites

** Google adwords as a market research tool

** A ‘tripwire offer’

** How critical drivers are key to understanding the effectiveness of your online presence

Remember, Greg started off with a few simple online stores selling things like Santa Claus outfits, and now he deals with businesses that are turning over millions of dollars every year. With a few of the simple rules of online marketing that Greg shared with us in this episode, your business could go stratospheric too! Resources mentioned in this episode:

** Periscope app – search for Ben Fewtrell

** Business Fast Track (

** Business coaching, special deal for podcast listeners (

** Greg Cassar website (

** How to double your average business (

** Facebook (

** Business Brain Food Facebook Group (

** Twitter (

** ActionCOACH (

** ActionCOACH (

If you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!  

Until next time, have a profitable day.

Cheers, Ben Fewtrell (02) 9111 5000