Business Brain Food

This has to be one of the most extraordinary BBF episodes – it isn’t every day you get to speak to a survivor of a plane crash. Dave Sanderson was on the now infamous US Airways flight 1549 which was struck by a flock of Canada geese just moments after takeoff on January 15 2009. The pilot was forced to ditch the plane in the Hudson river. This quick thinking helped save all 155 people on board, but it was not the only quick thinking on the plane that day. Dave Sanderson was also lauded for his quick thinking during the rescue. As he was making for his nearest exit, he heard the voice of his late mother in his head, and proceeded to step up to lead the rescue effort for all the passengers on his side of the plane. He became the last person to be rescued from the scene, and has since used his experience to become an internationally renowned motivational speaker.

As well as giving his incredible first-hand account of what happened on flight 1549 that day, Dave was kind enough to share with us some of the lessons he learnt from the incident that he has been applying to business and to life ever since:  

** Think hard about how you manage your time. If you were faced with an impending tragedy, would you regret having not spent enough time with your family?

** Don’t take anything you learn for granted. You never know when you might need the knowledge to save yourself or someone else.

** Communicate with people in the way they are most comfortable, not the way you are most comfortable.

  Dave has written a book called ‘Moments Matter’ which outlines 12 different lessons like the above. His story is a great lesson of what can be achieved when people seize the moment. In this episode of Business Brain Food you will learn:

** A first-hand account of the Hudson river crash

** The concept of post-traumatic growth syndrome

** How to help people out of a trance situation

** How to manage focus

** How an extreme situation can focus the mind

  Resources mentioned in this episode:

** Free, no-obligation business coaching chat with a member of Ben’s team: (

** Dave’s site: (

** Ben’s Daily Business Tips podcast (

** Leave feedback on this podcast and receive a free business coaching CD from Ben.  Winners are also entered into a draw for a DVD pack worth 500 AUD.  Email screenshot of your feedback to:

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  Dave’s story is an unforgettable one. Listen to it in full and prepare to be inspired! Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that! Until next time, have a profitable day. Cheers, Ben Fewtrell (02) 9111 5000

Direct download: BBF084_Beyond_the_miracle_on_the_hudson_Dave_sanderson.mp3
Category:general -- posted at: 12:00pm AEDT