Business Brain Food

What hasn’t Julian Mather done? Army sniper, international cameraman, professional speaker and now he empowers small business to film professional-quality videos using only their smart phones. It was great to talk to such a well-travelled man who has followed his heart and never taken the obvious route.

 

 

See some of Julian’s top tips below:

**  There’s a big difference between being taught something and learning something. There is more information out there than ever before, so utilise it!

**  Don’t be afraid to leave an industry at the top of your game. If you have a burning desire to do something else, follow your heart.

**  Everybody needs a coach. Human beings cannot see their own blind spots, but other people can.

**  Always have an exit plan for your business. That doesn’t mean you should quit tomorrow - it just means that you should focus your planning.

**  Don’t underestimate what your phone can do to shoot video. The power of computation is beginning to overtake the power of optical photography.

 

 

In this episode of Business Brain Food you will learn:

**  How to keep yourself fresh through learning

**  The difference between individualism and team play

**  The importance of video to modern business

**  How to simplify video

**  How Linkedin is prioritising video

**  How to overcome imposter syndrome

 

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 

**  Go to http://www.julianmather.com, sign up and get a free book.

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

And a last piece of insight from Julian to finish with: “If an opportunity comes up that you’re not sure about, just take it!”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: bbf231_1852_little_changes_with_Julian_Mather_01.mp3
Category:general -- posted at: 12:00pm AEDT

Isn’t it great when someone sees a problem and has the balls to set up a business to solve it?

Our man Julian Leach did just that, and he tells us all about how you could do it too. It all started back in 2011 when Julian wasn’t at home for the delivery of a book he’d ordered from the USA.

He was so angry that the book was sent back to the USA that he set about creating a company (now called Parcelpoint) which now does a fine job in making sure Australians don’t have to endure a parcel-delivery nightmare like that ever again.

 

See some of Julian’s top tips below:

**  Capture your inspiration! Julian carried a notebook so he could brainstorm ways to solve numerous problems and one day he built a business out of it.

**  Understand your competition. Can you really compete with them? If you can’t, how about a merger?

**  See your shareholders as more than just money raisers. If you make yourself properly accountable to them then that will focus your mind and your business.

**  If you’re a growing business but you don’t experience growing pains, you’re either just not looking hard enough or your business ain’t really growing at all! Expect a bumpy ride on the path to growth and success.

**  If you’re serious about raising capital, make sure you have a sound proof of concept and significant data to back it up.

 

In this episode of Business Brain Food you will learn:

**  The sharing economy

**  The benefits of merging with your competition

**  How shareholders can contribute more than just money

**  How Parcelpoint raised AUD 4.5m

**  How Parcelpoint landed a place on the websites of mega brands

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to http://www.parcelpoint.com.au to find your nearest parcel point

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Wise words from Julian to keep you and your business on track: “It’s impossible to do too many things well”.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF230_from_startup_to_over_1_million_customers_with_julian_leach_01.mp3
Category:general -- posted at: 12:00pm AEDT

This week we speak to a man who made that all-important step from being an expert in his field to being a successful businessman.

As Ben joked in the episode, Jeremy Streten is one of the few lawyers that he actually likes! As well as being likeable, Jeremy has written a book that pioneers the groundbreaking methodology, ‘The Business Legal Lifecycle’. Jeremy also hosts his own podcast, so he certainly knows how to get his message across. Listen up!

 

See some of Jeremy’s top tips below:

**  You might be an expert in your field like Jeremy, but do you really know how to run a business? Get that business coaching!!

**  Set your goals and don’t be afraid to be ambitious. Jeremy’s goal was to make legal advice accessible to SMEs around the WORLD!

**  Write down your goals and review them, ideally with members of a peer group or with a mentor.

**  Be honest and transparent with your senior members of staff. This is a surefire way to make sure you have people around you who share your vision.

**  Surround yourself with good people who are as ambitious as you are. The shared energy can really make things happen.

 

In this episode of Business Brain Food you will learn:

**  How to step away from the madness of day-to-day business

**  The power of business coaching

**  The benefits of being a published author

**  How Jeremy found the right people

**  The importance of failure

**  Why you need to get your onboarding right

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  Go to Jeremy’s website for a special offer for BBF listeners: a free copy of a chapter of his book + a 50% discount on Jeremy’s pioneering Placement Test: http:// businesslegallifecycle.com.au/brainfood

 ** Buy Jeremy’s book, The Business Legal Lifecycle here

**  As recommended by both Jeremy and Ben, Profit First by Mike Michalowicz can be bought here

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

A short and sweet ending from Jeremy, but so true: “You only fail if you give up.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF229_mindset_mastermind_and_mentoring_with_jeremy_streten_01.mp3
Category:general -- posted at: 12:00pm AEDT

It’s always nice to speak to a young entrepreneur who backed themselves and made a roaring success of it. This week we speak to Conor Reynolds; a millennial who saw the bad eating habits engrained into the workplace and went and did something about it. In just three years his Snackwize business has swept across Australia and New Zealand, supplying healthy snacks directly to the workplaces of people who simply don’t have the time to leave the office and eat healthily.

 

See some of Conor’s top tips below:

**  If you really believe in your idea, don’t be afraid to quit your day job, but only do this when your new venture has revenue coming in. It sure as hell worked for Conor!

**  Millennials will make up three-quarters of the Australian workforce in six years. Make sure you’re moving with the times.

**  Be conscious of the food your workforce is eating. Snacking on junk food will reduce the productivity of your employees. Have you thought about encouraging healthy eating?

**  Control the growth of your business and don’t get greedy. Make sure your processes are in place so you are always ready for the next phase of growth.

**  An investor can also be a mentor. Don’t just take people’s money - there is often so much more you can get from them.

 

In this episode of Business Brain Food you will learn:

**  How Conor happened upon his business idea

**  How Conor found a point of difference in an established marketplace

**  The benefits of a subscription model

**  What motivates Conor

**  How to approach new business

**  The importance of good SEO

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

 **  The Entrepreneur Rollercoaster by Darren Hardy can be found here

 **  Find Snackwize at http://www.snackwize.com

 **  Snackwize on Facebook & Linkedin

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

We’ll end with a word from Ben to help you solve the age-old dilemma of whether you should take the plunge with your business idea or not: “If you were a racehorse, would you back yourself in the race?”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

Direct download: BBF228_How_Conor_built_a_business_watching_people_eat_01.mp3
Category:general -- posted at: 12:00pm AEDT

This week we are given a fine lesson in teamwork and business success from Ben Lucas. Starting out playing Rugby League for the Cronulla Sharks, Ben went on to build up and sell six seven-figure businesses in the fitness sector, and as if that wasn’t enough he decided to run 40 marathons just for good measure! This guy certainly isn’t messing about, but his secret to success is so brilliantly simple: just keep learning.

 

See some of Ben’s top tips below:

**  Franchising can help you learn but it can also form a cage that can stop you growing. Be aware of this.

**  Travel the world to make sure you keep learning. Don’t just get bogged down in your day-to-day.

**  Get your business and human values nailed down in your organisation. If you don’t do this properly, you’ll struggle with recruitment.

**  Don’t be afraid to copy other good businesses. What makes them good? Why are they successful?

**  Always have a personal development plan. If you can have a physical exercise plan then surely you should have a plan for your mind?

 

In this episode of Business Brain Food you will learn:

**  Why-power versus willpower

**  Why Ben jacked-in professional sport in favour of business

**  Successful franchising

**  How Ben keeps innovating

**  The importance of business values to building the right team

**  How a business can help its local community

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Email Ben: ben@flowathletic.com

**  Find Ben on instagram: ben_lucas1

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

A final word from Ben on learning: “All the information ever created is in the palm of your hands… you just need to put in the time and effort to learn it!”

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF227_From_footy_Shark_to_business_shark_with_Ben_Lucas_01.mp3
Category:general -- posted at: 12:00pm AEDT

This week we speak to someone who saw a gap in the market and absolutely went for it. Adala Bolto created a fitness concept aimed squarely at young women that she felt were being marginalised by the big boys in the marketplace. She did so well that now the major market players are working with her to grow the ZADI brand. Adala also has some great insight about how franchising can help you learn the ropes as an entrepreneur.

 

See some of Adala’s top tips below:

**  Franchising can be a good first step into entrepreneurship. There is a lot you can learn.

**  Understand your why. If you only want to make money then franchising is probably not for you.

**  How long do you intend to franchise for? Make sure you establish this from the outset, because it can be a long-term commitment.

**  A good definition of success is when you’ve built your business to such a point that you don’t need to work on it day-to-day.

 

In this episode of Business Brain Food you will learn:

**  The logic of naming a business

**  Franchising V own business

**  How to gear-up a business to franchise it out

**  How to select the right franchisees

**  How to organise your time when you’re at the top of a business

 

Resources mentioned in this episode:

**  Do you think you have what it takes to become a Business Excelerator™ at Max My Profit? Visit: https://maxmyprofit.com.au/business-exceleration.html

**  Check out ZADI Training on instagram here

**  ZADI’s website: http://www.zadi.com.au

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

We’ll end it with a quick tip from Adala on the art of doing a deal. “If a deal makes sense for both parties then get the deal done!”. Although this sounds like stating the obvious, there is a lot to be said for Adala’s attitude of thinking about the big picture and how best to move forwards, rather than wasting time debating trivial matters.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF226_How_ZADI_is_seizing_a_gap_in_the_marketplace_with_Adala_Bolto.mp3
Category:general -- posted at: 12:00pm AEDT

This week we speak to a serial entrepreneur who’s really been there and done it. Amber Renae went from building bridges as a civil engineer to building up three six-figure businesses, including a fashion label supported by none other than Paris Hilton. But this certainly isn’t a story of serene progress and overnight success. Amber was refershnighly open about how she recovered from bankruptcy and bad money management to become the inspirational entrepreneur she is today, delivering e-courses and building sales funnels.

 

See some of Amber’s top tips below:

**  Don’t call yourself an entrepreneur unless you actually have a proper business!

**  You can still be successful in business if you’re bad at managing money, but make sure you delegate to someone who is a specialist in this area.

**  Don’t be afraid to say no to new clients and growth. If you can’t manage it properly then don’t do it.

**  Pay people for the knowledge you don’t have. The amount of time you save by doing this is nearly always worth it.

**  If you’re a good learner then you’re probably good at business. The day-to-day work of an entrepreneur is all about learning and problem solving.

 

In this episode of Business Brain Food you will learn:

**  What motivates an internationally successful entrepreneur

**  What it was like to be an entrepreneur before it was fashionable

**  How Amber came back from bankruptcy

**  The power of learning

**  The challenges of selling a product versus selling a service

 

Resources mentioned in this episode:

**  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

 

**  Go to http://www.amberrenae.com/ for free marketing and funnel courses.

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

Call to action:

According to Amber, persistence is the key. “The only reason I am where I am is that I’ve failed more than everybody else.”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 


Emma Lovell had a flash of inspiration on the plane one day that led her on the most incredible journey of entrepreneurship and TV fame, and she managed to do all this while being the mother of two small children. It was her children who inspired her to pioneer the Cozi Go: a canopy that protects babies from light and noise to enable them to sleep more easily in public places. Her idea was so good that she was invited onto the very first series of Shark Tank and walked away with the investment she needed to get the business off the ground and dominate the marketplace.

 

See some of Emma’s top tips below:

**  When you’re designing and developing something new, always assume it’s going to take a lot longer than you originally planned. Pick a figure and double it!

**  Be prepared for there to be a big difference between the quality of a prototype and the first mass-produced batch of products. Make sure you have external quality control to check this.

**  If you’re letting someone down, make damn sure you have a clear plan to resolve the situation.

**  If you’re getting a business off the ground, have a mentor in place that you can be accountable to. This could be a director, investor, or even someone from a pier group.

**  Do things at your own pace. Make sure you can actually handle the consequences of business growth.

 

In this episode of Business Brain Food you will learn:

**  How Emma brought an invention to market with no design experience

**  The pros and cons of manufacturing in China

**  What it was like to be there at the very beginning of Shark Tank

**  How to play it when you’re on Shark Tank

**  What Emma did to solve the problem of dead stock

**  Influencer marketing explained

 

Resources mentioned in this episode:

**  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Excellerator Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

 **  Check out the Cozi Go here: http://www.cozigo.com

 **  Email Emma: emma@cozigo.com

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

As Emma says, if you want to bring a new product to market, do your market research and get yourself a mentor. Simple but effective!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day!

Cheers,
Ben Fewtrell
02 8808 5500

 


Ben Kooyman is a fine example of what you can achieve with good planning and hard work. His Endeavour Brewing Company turns over 7 million AUD per year and can count our very own Ben as a super fan of their Amber Ale!

Any new company can learn from the Endeavour story, especially how they have managed to gather over 600 investors and keep them happy.

 

See some of Ben’s top tips below:

**  Don’t blame challenges in a changing industry. If there are challenges then there will also be opportunities.

**  Do a proper business plan! It sounds obvious, but so many businesses fail because they don’t do this properly.

**  Don’t be scared to give away a share of your business to raise money. If the value of your shares is rising then there are more slices of the pie to go around.

**  Be up-front with your shareholders. Is it a yield investment or is it more about capital growth? What are the challenges you face and what are you doing about them?

**  Remember that shareholders can offer skills and insight. There is no shame in asking their advice. Engaged shareholders are happy shareholders.

 

In this episode of Business Brain Food you will learn:

**  What inspired Ben to start a brewery

**  The power of local produce

**  How Ben raised 250,000 AUD from nothing

**  How to emerge from ‘the tunnel of death’

**  How Ben developed a winning mindset

 

Resources mentioned in this episode:

**  Enter our competition to win a 17,000 AUD coaching program. Winners will be entitled to free entry to events and workshops, quarterly Business Exceleration® Conferences, access to the online resource centre, and over 20 experts on hand to answer your questions. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

 **  Endeavour’s website: https://endeavourbeer.com/

 **  Check out Endeavour’s own bar in Sydney: 39/43 Argyle St, The Rocks NSW 2000

 **  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 **  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Call to action:

Ben’s favourite inspirational quote is “get shit done!”, and we certainly can’t argue with that as a motto!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500

 

Direct download: BBF223_There_is_light_at_the_end_of_the_tunnel_with_Ben_Kooyman_02.mp3
Category:general -- posted at: 12:00pm AEDT

This week we speak to a woman who took her business global from the most humble of beginnings. Fabienne Costa had an idea when sitting at her high school desk that she was going to make and sell her own jewelry, so eventually she went out and did it. Now she presides over YCL Jewels and distributes to 85 countries around the world. The story of how she overcame adversity along the way to build up a global business with zero outside investment is a great lesson to any entrepreneur.

 

See some of Fabienne’s top tips below:

**  Cultivate a positive relationship with yourself. Once you manage this, it will be a lot easier to succeed in business.

**  Being young and inexperienced can be a blessing in business. You’ll make mistakes but you’ll be malleable enough to learn from them.

**  See your business as something that exists in the context of a wider lifestyle. If you don’t you run the risk of being consumed by stress and negativity.

**  Define your ideal customer. You can’t focus your marketing properly without this.

 

In this episode of Business Brain Food you will learn:

**  How to overcome self doubt in marketing

**  How to run a company without working long hours

**  Influencer marketing explained

**  Recruiting on Instagram

**  How to get a company off the ground with no investors

**  How Fabienne went from selling on Etsy to a worldwide operation

 

Resources mentioned in this episode:

**  Enter our competition to win a $17,000 (AUD) Business Coaching program. Just click this link here to sign up: http://winbusinesscoaching.com.au/bbf/

 

**  Fabienne’s company website: http://www.ycljewels.com

 

**  YCL Jewels Instagram: https://www.instagram.com/ycljewels/?hl=en

 

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

 

**  Join the Business Brain Food Facebook Group: https://www.facebook.com/groups/BusinessBrainFood/

**  Twitter: https://twitter.com/bfewtrell

 

 

Fabienne’s motto rings true for all of us: “Take one small step every single day”.

 

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

 

Until next time, have a profitable day!

 

Cheers,
Ben Fewtrell
02 8808 5500