Business Brain Food

Spending big money on marketing and advertising is second nature to many businesses, but all too often they treat recruitment as an afterthought. Our guest this week, Roberta Matuson, explains just how important good recruitment is to your business, and gives us some great shortcuts that you can put into action today.

Roberta has a great track record in the business, having helped the likes of Microsoft, General Motors and The Boston Beer Company. She has also written two books on recruitment, one of which was listed in the Washington Post’s Top 5 business books.

Read on for some of Roberta’s best advice:

 

**  The leader of a company is all-important to recruitment. That’s what attracts the talent.

**  “Companies need to change their teams into recruiting machines” - don’t just defer to HR and wash your hands of it!

**  Don’t think badly of candidates who are unemployed. If they’re good enough, they’re good enough.

**  Linkedin is a great way of screening candidates - you can quickly check the credentials of people via your own extended networks.

**  Once you start the process of recruitment it’s vitally important you commit the time to see it through. Follow up those CVs and book in those interviews, otherwise the best candidates will be tied up elsewhere.

**  Always be in recruiting mode - a good waiter or bar person could be excellent for your company, so don’t be afraid to offer people opportunities when you stumble across them.

**  Don’t underestimate mature workers - you don’t always need to chase potential.

**  Recruiting is not just about finding new people - it’s about retention. Keep your best staff and you won’t need to work so hard on recruitment.

 

In this episode of Business Brain Food you will learn:

 

**  How to attract the best talent

**  The importance of authenticity

**  How to recruit for sales

**  Recruiting on Linkedin

**  When it’s appropriate to check people’s social media reputation

**  The value of a contract recruiter

 

Resources mentioned in this episode:

 

**  Are you an accounting firm looking to offer business advisory services? Are you a client of an accountant who wants your accountant to get more proactive? Contact ben@maxmyprofit.com.au

**  Ben’s free business Ebook: http://www.maxmyprofit.com.au

**  Roberta’s website: http://www.matusonconsulting.com

**  Roberta’s books can be bought here

**  All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**  Facebook: www.facebook.com/businessbrainfood

**  Facebook group: https://www.facebook.com/groups/businessbrainfood

**  Twitter: https://twitter.com/bfewtrell

 

 

If you don’t get your recruitment right, your company will never fulfil its potential. Take note!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF138_How_to_pull_top_talent_toward_you_with_Roberta_Matuson.mp3
Category:general -- posted at: 12:00pm AEST

We spend so much time talking about the detail of day-to-day business, but what about life after business? Focusing on an exit plan is vital to ensure that your business enhances your life in the way that you want it to, and at the same time will make your day-to-day business more effective.

We have Australia’s leading exit planner on the show this week to show us the ropes on all-things exit planning. As well as being the largest succession planner in the country, Craig West has been awarded Exit Planner Of The Year, and more importantly has received the even greater accolade of being invited back onto this show because he was so good last time!

Keep reading for some of his top tips:

 **The number one problem with SMEs is over-reliance on one person at the top of the organisation.

**Make a succession plan, even if you have no intention of selling up any time soon.

**You can triple or quadruple the value of your business if you do a proper exit plan.

**Do not underestimate the value of your competitors. They are likely to pay better money for your company than standard investors.

**It isn’t all about the sale price of a business - think about life after business.

**Don’t do it yourself - always use an advisor for your exit planning.

**You should spend 20% of your time working ‘on’ your business rather than working ‘in’ your business.

 

 In this episode of Business Brain Food you will learn:

**How long an exit can take

**How to maximise the potential exit options

**How to make your business attractive to a strategic buyer

**An employee share option explained

**How to sell to a listed company

**How to plan for life after business

 

Resources mentioned in this episode:

**Are you an accounting firm looking to offer business advisory services? Are you a client of an accountant who wants your accountant to get more proactive? Contact ben@maxmyprofit.com.au

**Ben’s events across Australia: http://www.businessfasttrack.com.au

**Ben’s free business Ebook: http://www.maxmyprofit.com.au

**Craig’s succession planning service: http://www.successionplus.com.au

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

 

 

As Craig says, it’s very easy to put off exit planning because it doesn’t feel like it’s fundamental to the day-to-day, but if you listen to the show you’ll realise just how vital it actually is. Make sure you get your plan in order!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


Have we got a colourful guest for you this week! This man had actually written his own suicide note, but here he is today inspiring all who listen to him. Tony Grebmeier’s story is just incredible: he’s the founder of Ship Offers (an Inc top 5,000 company); by the age of 18 he’d had a grand total of 16 jobs; and in 1996 he was ahead of the curve and founded a web marketing company in Silicone Valley. Oh and he’s also a radio presenter who does an awesome line of voice impressions!

Tony’s had it all, lost it all, and then made it again, and importantly he’s learnt from these ups and downs how to do business and life in a sustainable way. The show is worth listening to just for Tony’s life story, but he also gave some great tips about how to manage yourself and others:

**Sales in business is about giving people a story to understand what the product or service you’re selling will do for their lives

**Build relationships before you try and sell anything

**Find people for your business who have the skills you don’t have

**Coaching matters: Tony spends over 100,000 per year in coaching and mentoring

**Make the effort to build up people’s self worth, and work with them rather than above them

**Asking is a sign of greatness, not a sign of weakness

**A business owner has to stay in the trenches with their team

 
In this episode of Business Brain Food you will learn:

**Tony’s incredible story

**The importance of sales to business

**The value of mentoring

**Journaling routines

**The ‘braindump exercise’

**The power of the right mindset

 
Resources mentioned in this episode:

**Free business training from Ben. June dates in Newcastle, Brisbane and Melbourne. More information here

**Ben’s free business Ebook: http://www.maxmyprofit.com.au

**Tony’s radio show: http://www.tonygshow.com

**Tony’s email address: tony@shipoffers.com

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes

**Subscribe to BBF on Stitcher

 
Tony’s take on life is just great. There is just so much to learn from the man!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF136_Building_an_8_figure_business_with_Tony_Grebmeier.mp3
Category:general -- posted at: 12:00pm AEST

Ever wanted to write a book but you don’t have the time and you don’t know how to get it out there?

 

Our guest this week will help you get over this. Jacqui Pretty has made it her business to realise the ambitions of entrepreneurs big and small by helping them get their books to market, so it was great to speak to her to get her insight on the marketplace. Read on for some great tips, and as you’ll see, it’s easier than you think…

**You should see a book as more than just something that needs to sell. It is a low-risk way of clients getting to know you and so is a great tool to help you upsell a more expensive service.

**Don’t worry about giving away too much in a book. By delivering genuine value you earn the right to upsell your services.

**Being the author of a book automatically gives your voice credibility in the marketplace.

**You only need to put in the work to produce a book once and then forever it can serve as an advertisement for your business/service.

**Always create an outline of your chapters and then drill down further into headings and sub-headings. Sitting in front of a blank page is a surefire way to waste time and to lose focus.

**Consider a print-on-demand service. This can help you hedge your bets when it comes to publishing.

In this episode of Business Brain Food you will learn:

**How a book can help you stand out from the noise

**How long it should take to write a book

**The ideal length of a book

**Is it worth using a ghostwriter?

**Ebooks V ‘real’ books

**Different publishing deals

**The power of a distributor

**Is Amazon worth it?

Resources mentioned in this episode:

**Free business training from Ben. June dates in Newcastle, Brisbane and Melbourne. More information here

**Ben’s free business Ebook: http://www.maxmyprofit.com.au

**Jacqui’s site: http://www.grammarfactory.com

**Jacqui's Guide: http://grammarfactory.com/awesome-book-guide/

**The Price of Self-Publishing Article: http://grammarfactory.com/self-publishing/costs-much-price-self-publishing-book/

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

** Subscribe to BBF on iTunes

** Subscribe to BBF on Stitcher

There are many different ways of getting a book to market and the benefits can be huge for your business. Take on board what Jacqui said and start writing!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF135_Turning_Entrepreneurs_into_Authors_with_Jacqui_Pretty.mp3
Category:general -- posted at: 12:00pm AEST

What a great story we’ve got for you on the show this week. Matt Miller’s situation got so bad he was turned down for a payday loan, but he turned it all around and became a prolific franchiser in a marketplace that literally any of us could enter.

After 10 years as a pilot and a number of false dawns in the corporate world, Matt read the legendary book ‘Rich Dad Poor Dad’ and became fixated on the idea of earning passive income. He eventually carved out his nice in gumball machines and school fundraising, and today his business is going from strength to strength.

Read on for some of his great wisdom:

**We should all strive to generate income without having to exert ourselves.

**It is possible to have a fruitful business without sacrificing time with family.

**Hire a coach! It totally transformed Matt. Elite sportspeople have coaches so why don’t we?

**When you hit your major goal, find a way to be challenged to aim for another one.

**Do what you can to remove yourself from the hub of the business. If Matt had never done this then the business would have ground to a halt when he had a heart attack.

**The speed of the business is determined by the speed of the leader.

**The most important investment anyone can make is in themselves.

 
In this episode of Business Brain Food you will learn:

**The power of passive income

**How to create flexibility in your work

**How Matt was inspired to give something back to children

**The ins and outs of franchising

**How to scale a franchise

**How Matt’s business survived when he was absent recovering from a heart attack

**Matt’s definition of success

 
Resources mentioned in this episode:

**Free business training from Ben. June dates in Newcastle, Brisbane and Melbourne. More information here

**Ben’s free business planning template: http://www.maxmyprofit.com.au

**Matt’s book: Live Your Dreams: The Top 10 Reasons Why You Need Your Own Vending Business

**Matt’s website: http://www.ssvbusiness.com

**Matt’s comic books can be bought here. Use the code ‘apepower’ for a special discount.

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

**Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
Matt’s whole story is a great example of what can be achieved if you think beyond your core day-to-day work. For just a small commitment of time in the first instance, Matt has shown the power of just trying something new.

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


What a diverse character we have on the show this week; AFL footballer, TV presenter, MC, international media agent… what hasn’t this guy done?!?

As you can imagine we had a great chat with Troy Gray. He’s got so much insight from his amazing journey in business and in life, so it was a great privilege to have him on the show sharing it with us. Read on for some of the top tips that came out of the conversation:

**Go to the end users in your marketplace and find out what they want rather than what you want.

**Don’t ask too much of new contacts. Take an approach like this: “You’re a person who inspires me, and I’ve got an idea that can make you money. If you’d like to hear more then get back to me”.

**Remember the concept of the elevator pitch – don’t write long emails first up.

**People who are successful tend to love being asked what they think. Asking for advice is a great foot in the door with eminent business people.

**Really really listen to what people are saying when you pitch to them – if you can’t entice people to ask more questions during a pitch then that’s a sign that it’s not working.

**Don’t do it on your own in business. It’s nearly always worth giving away equity in order to gain inspiration from others.

**Major on reporting to your investors. Regular reporting is a great mechanism for cross-checking your own logic in running the business.

 
In this episode of Business Brain Food you will learn:

**Troy’s incredible story

**How sportspeople are equipped to drive business

**The importance of playing the industry game in order to get people to listen to your ideas

**The power of focus groups**The perception of the Australian psyche in the world of business

**The game of equity

**The right time to stop

**Can pitching be learnt?

**How to be held accountable as an entrepreneur

 
Resources mentioned in this episode:

**Ben’s free business planning template: http://www.maxmyprofit.com.au

**All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

**Troy’s website: http://www.troygray.com.au

**Troy’s media company, Vox Ventures site: http://www.voxventures.com.au

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

**Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
How can you fail to be inspired by a guy like Troy? This man speaks the truth. You could do a lot worse than put a touch of Troy into your business!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF133_From_professional_athlete_to_keynote_speaker_with_Troy_Gray.mp3
Category:general -- posted at: 12:00pm AEST

This week we delve deep into the inspiring story of Pauline Nguyen, who overcame some incredible adversity to become one of the most revered restaurateurs in the world (her Sydney restaurant, The Red Lantern, is the most awarded Vietnamese restaurant in the world).

As a young child, Pauline was smuggled out of Vietnam on a boat and survived squalid conditions in a Thai refugee camp before eventually ending up in Australia. She had a seriously tough upbringing, with her father regularly beating her and then forcing her to work in the family businesses from the age of 7.

 

Eventually Pauline ran away from home and put herself through uni, and so started the journey of monumental success that led her to writing a book and becoming a much-in-demand keynote speaker.

Pauline shared with us some great life advice that she has learnt along the way:

**“Persistency is the new currency: the universe rewards the unreasonably determined”

**By being creative outside of your business, you can prevent yourself from being bogged down in the day-to-day running of it.

**Other businesses on the side can fulfill you better than just blindly sticking to one.

**The moment Pauline’s life as an entrepreneur improved was when she realised there was no way to get her deeper message out there if she was stuck in a restaurant 24/7.

**Don’t micromanage – employ members who treat the place like their own.

**“In our world ‘the obstacle is the way’ – the universe will only hand to us what it thinks we can handle”

**“Those who don’t take action are the most confused”

**“Look after your health – you will feel you have more time if you look after your health”

 
In this episode of Business Brain Food you will learn:

**Pauline’s incredible story

**How food can be a catalyst to learn life skills

**The power of building a community with your business

**How to find the right team

**How Pauline rode out the GFC

**Is there a right time to give up?

**The definition of courage

**Emotional mastery

**The power of a pier group

**The value of meditation

 
Resources mentioned in this episode:

**Pauline’s Book – Secrets Of The Red Lantern buy link

**Red Lantern Restaurant site

**Book Pauline as a public speaker here

**Pauline’s self-help resource can be found here

**Facebook: facebook.com/businessbrainfood

**Facebook group: https://www.facebook.com/groups/businessbrainfood

**Twitter: https://twitter.com/bfewtrell

**Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

**Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
Pauline’s story is very inspiring. If you listen to just one of her pearls of wisdom, you’ll set yourself up to be way more successful!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


On the show this week we’re paying special attention to service businesses. Our guest has been there and done it with her own service business, and now she advises other service businesses how they can grow. Her particular area of expertise is in the online sphere, more specifically Facebook and LinkedIn groups, so we picked her brains for her insight on those.

 

Having worked with a whole host of companies ranging from seven-figure online businesses right the way through to the very biggest Fortune 500 companies, Brittany really is worth listening to. As well as social media groups, Brittany gave some great advice about scaling a service business in general:

See below for some top tips on how to use social media groups to scale your service business:

** Don’t get too hung up on the ‘elevate phase’ of online marketing. Yes you need landing pages etc. and an online presence, but once you find your leads, the ‘engage phase’ is more important.

** Try not to send mass messages to Linkedin contacts.

** When in a group on any social media, always be of value to others and help people where possible.

** Think of group interaction as being like a real offline relationship, i.e. don’t just go steaming in there and start selling yourself!

** Give yourself permission to abandon a strategy that’s not working.

** Create a wishlist of people you most want to connect with and set a plan to connect with them.

 
In this episode of Business Brain Food you will learn:

** How to get leads from online social media groups

** The elevate phase

** The right amount of time to spend working the groups

** How to find clients in groups with no-advertising rules

** How a service business can scale

** Feast and famine cycles

** When to say no to clients

** How best to hire for a service business

 
Resources mentioned in this episode:

** Brittany’s company site: http://www.scoopindustries.com

** Brittany’s favourite book for time management: https://12weekyear.com/

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** Subscribe to BBF on iTunes: http://actioncoachanz.com/itunes

** Subscribe to BBF on Stitcher: http://actioncoachanz.com/stitcher

 
Brittany has proven just how simple it is to scale up a service business. Listen and learn!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000


We’ve got a serious branding expert on the show this week, and what enthusiasm she has for the whole process. So much great insight here!

Nicole Ertas has been in the business for over 20 years and has worked with some massive global brands along the way, including Wrigley’s, Jim Beam and Nestle. She’s also written a great book called Freerange Brands which explains how the big brands are currently being challenged by the more flexible, dynamic, ‘freerange’ brands.

Nicole shared with us some great tips about how to build a successful brand, and also gave us a sneak preview of her easy-to-understand audience theory:

** A brand’s audience can be split into four sections: the ‘lords’, the ‘lovers’, the ‘hackers’, and the ‘hawks’. Any successful brand must pay regard to each of these different factions.

** The lords – These are the modern-day influencers, the people who have some kind of a following. The challenge for the brand is how to get their product talked about in the everyday environment these influencers inhabit.

** The lovers – These are the people who really want to connect with the brand and the shared values of the community.

** The hackers – The hackers want to participate and interact with the brand.

** The hawks – The hawks are there to strike if your brand lacks transparency or lets people down with their customer service experience.

** Before any kind of brand planning, first you must define your obsession: who are you and what do you do?

** Then from there you need to express why these values are different to the rest.

It’s all about translating these values into a customer experience and making your customers think about more than just price when they see your products. Values and experience are vital.

In this episode of Business Brain Food you will learn:

** How Heineken got it right with the repositioning of their brand

** The dangers of only talking about yourself

** How Urban Outfitters uses controversial tactics to succeed

** How to find your brand purpose

** Examples of the best brand experience

** How to measure ‘experience’

 
Resources mentioned in this episode:

** Nicole’s site: http://www.freerangebrands.com

** Nicole on twitter: http://www.twitter.com/freerangebrands

** Nicole’s book on Amazon here

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
As Nicole says, “the best brands in this day and age are designed for unpredictability”

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

Direct download: BBF130_Turn_your_Brand_Equity_into_Brand_Currency_with_Nicole_Ertas.mp3
Category:general -- posted at: 12:00pm AEST

It’s very easy to get stuck in the habit of spending hours and hours writing your own content, but this week’s show is a great reminder of how you can feed the machine just as well by using other people’s content and save yourself a load of time while you’re at it.

 

This week’s guest is Scott Scanlon: founder and owner of the Curation Suite app. Scott was kind enough to share with us some great tips on how to find and to share content to keep in touch with your audience:

** Content curation is the easiest type of marketing you do. It’s basically being a reporter for your market.

** Content curation is the number one way of getting started with social media.

** Make sure you add your own thoughts to a story.

** You can do 5 pieces of curation in the time it would take to do a typical blog post.

** If you’re already doing content, adding curation is easy.

** Keep your blog or site as simple as possible and focus on your CTAs.

** Concentrate on one path of conversion.

 
In this episode of Business Brain Food you will learn:

** The difference between curation and creation

** The inner workings of Curation Suite

** The definition of ‘fair use’

** How frequently you should share curated content

** How to find content to create

** How to use tools to find trending content before your competitors

 
Resources mentioned in this episode:

** Business coaching with Ben for less than 10 AUD per day – go to maxmyprofit.com.au

** Scott’s book, ‘Content Curation Secrets’ free download here:https://curationsuite.com/content-curation-secrets-v2/

** Curation Suite site: https://curationsuite.com

** Business Brain Food Website: www.businessbraingood

** Facebook: facebook.com/businessbrainfood

** Facebook group: https://www.facebook.com/groups/businessbrainfood

** Twitter: https://twitter.com/bfewtrell

** iTunes: http://actioncoachanz.com/itunes

** Stitcher: http://actioncoachanz.com/stitcher

 
If you’re struggling to find the time to create your own content, listen to Scott and get on the curation train!

Also, if you are enjoying these Business Brain Food podcasts, then make sure to share them via social media sites or email the links to family and friends. A lot of time and effort goes into producing each of these podcasts with the goal in mind of the more people we can inspire about business the better. You can help us do just that!

Until next time, have a profitable day.

Cheers,
Ben Fewtrell
(02) 9111 5000

 

Direct download: BBF129_Secrets_to_Curating_Content_so_you_get_noticed_with_Scott_Scanlon.mp3
Category:general -- posted at: 12:00pm AEST